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STR: ADR set record in the last week of December

Luxury hotels and top 25 markets led the expansion

STR: ADR set record in the last week of December

U.S. HOTELS REACHED record-breaking ADR level during the last week of December, particularly by luxury resorts, according to STR. STR’s top 25 markets also led the expansion.

Occupancy was 54.3 percent for the week ending Jan. 1, up from  44.3 percent the week before and increased 10.7 percent when compared to 2019. ADR was $157.91 for the week, up from $129.67 during the fourth week and up by 15.1 percent compared to two years ago. RevPAR was $85.74 during the week under review, up from $57.46 the week before and increased 27.4 percent compared to 2019.


STR's top 25 markets all together reached almost $200 in ADR, led by Miami with $455.31 and Oahu with $411.47.

Norfolk/Virginia Beach recorded the largest occupancy increase during the week, up 25.3 percent to 49.4 percent.

Phoenix registered the largest ADR increase, increased 36.9 percent to $155.71.

The largest RevPAR deficit was in San Francisco/San Mateo, down 19.6 percent to $82.18, followed by Oahu Island, which decreased 10.6 percent to $329.10, and New York City, dropped 10 percent to $185.07.

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Hunter Hotel Advisors Rebrands With Simpler Identity, Logo

Hunter rebrands toward simplicity

Summary:

  • Hunter is rebranding with a simplified name and updated visual identity.
  • The Atlanta-based firm was founded in 1978 by Bob Hunter.
  • The company surpassed $1 billion in hotel sales with 76 transactions as of mid-November.

HUNTER ADVISORS UNVEILED a rebrand to reflect its growth and long-term plans in hotel-investment advisory. The update shortens the name, revises the visual identity and unifies the brand across the firm and the annual Hunter Hotel Investment Conference.

The evolution, in development since 2024, includes the launch of hunteradvisors.co and hunterconference.co, unifying the firm’s advisory and conference platforms. Founded in 1978, the company has advised hotel owners and investors for nearly five decades.

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