Skip to content

Search

Latest Stories

Short-term rentals outpacing hotels during pandemic

Length of stay and minimal physical contact drive performance

SHORT-TERM APARTMENT rentals are surviving the COVID-19 downturn better than hotels, according to a report from hotel investment advisors The Highland Group. A focus on longer rentals times and minimal contact with renters are factors in the difference.

Demand and revenue for the short-term rental for the first four months of 2020 were both down from the same time last year, 15 percent and 22 percent respectively. The same metrics for hotels fell 32 percent and 35 percent, according The Highlands Group’s US Short-Term Rental Market Report 2020.


In 20 of the 50 largest markets short-term rental demand increased year-to-date through April 2020.

By most performance metrics the short‐term rental sector is less impacted by the Covid‐19 pandemic than the overall hotel industry,” the report says. “This is partly because staying in the units, which are mainly one and two‐bedroom apartments, requires minimal physical contact with guest service personnel and other guests compared to a hotel. Also, most units have fully equipped kitchens which attract longer‐term guests. Extended‐stay hotels, especially at the economy end, are also performing better than the overall hotel industry in 2020.”

There were 31.7 million short-term rental room nights available as of April, a 16 percent increase over the same period in 2019. Demand for short‐term rentals was 11.63 million room nights during that period, down 15 percent from the same time last year.

“Supply growth is much faster than the overall hotel industry. It is also faster than extended‐stay hotels which have been the hotel sector’s fastest growing segment for more than 20 years,” the report said. “The large number of hotel closings due to the COVID‐19 pandemic currently complicates exact supply growth comparisons with short‐term rentals. However, the data indicates the rate of short‐term rental supply increase over the last year is about double extended‐stay hotels.”

The full report with a market by market breakdown is available for purchase. AllTheRooms.Analytics contributed to the report.

Last week, STR released data on short-term rental properties in Nashville, Tennessee, for May as part of a pilot study. The report found occupancy for the sector increased 83 percent from April, reaching 49.4 percent.

More for you

Peachtree Group's Residence Inn by Marriott under construction in downtown San Antonio, topping out milestone reached, June 2025

Peachtree tops out San Antonio Residence Inn

Peachtree Hotel to Open in Summer 2026 with 117 Extended-Stay Rooms

PEACHTREE GROUP HELD a “topping out” for its Residence Inn by Marriott in downtown San Antonio, Texas, marking completion of the structural phase of the 10-story, 117-room hotel. The property, co-developed with Austin-based Merritt Development Group, is scheduled to open in summer 2026.

The extended-stay hotel will be owned by Peachtree and managed by its hospitality management division, the company said in a statement.

Keep ReadingShow less
San Francisco museum to open Indo-American hotelier exhibit in 2026 honoring Indian American pioneers
Photo courtesy of Beth LaBerge/KQED

Tenderloin Museum plans Indian hotelier exhibit

What is the Indo-American Hotelier Exhibit in San Francisco?

THE TENDERLOIN MUSEUM in San Francisco is launching the Indo-American Hotelier History Exhibit, the first permanent U.S. exhibition of its kind. The exhibit, opening in 2026 as part of the museum’s expansion, will document Indian immigrants’ role in the U.S. hospitality industry, beginning in San Francisco’s Tenderloin.

It will document the role of Indian immigrants in the U.S. hospitality industry, beginning in San Francisco’s Tenderloin, AAHOA said in a statement.

Keep ReadingShow less
Auro Hotels Launches $2M 'Rama Legacy' Scholarship

Auro launches $2M scholarship for employees’ children

What is the Rama Legacy Scholarship by Auro Hotels?

AURO HOTELS LAUNCHED its $2 million Rama Legacy Scholarship endowment for employees' children, continuing a tradition started by company co-founder H.P. Rama. Several students received scholarships in this inaugural year, reflecting the company’s view that its success depends on its people.

As founding chairman of AAHOA and past chairman of the American Hotel and Lodging Association, Rama believes the hospitality industry’s strength lies in developing its people, Auro said in a statement. He established the first scholarship under his family’s name in 1998.

Keep ReadingShow less
Philadelphia Tops Bed Bugs Infestation List Again in 2025

Report: Philadelphia tops bed bug list again

Which U.S. Cities Have the Worst Bed Bug Problems in 2025?

PHILADELPHIA LEADS THE list of the 50 most bed bug-infested U.S. cities for the second year in a row, followed by New York City and Cleveland-Akron, according to Terminix. The results show a rise in bed bug activity, with cities in Ohio, Texas, Florida, California and Pennsylvania making up much of the list, driven by travel, urban density and housing conditions.

Terminix's list of the 50 most bed bug-infested U.S. cities is based on 2024 service data from more than 300 branches nationwide.

Keep ReadingShow less
Marriott Media Launches to Transform Hotel Advertising in the U.S.

Marriott launches media network

What Is Marriott Media and How It Works?

MARRIOTT INTERNATIONAL LAUNCHED “Marriott Media”, a media network that connects brands with customers during their travel journey. It draws on first-party data from the Marriott Bonvoy program, which has nearly 237 million members across 9,500 properties worldwide.

Chris Norton, Marriott's senior vice president of marketing, data activation and personalization, will lead the initiative and serve as general manager of Marriott Media, according to a company statement.

Keep ReadingShow less