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Segredo named chair of AHLA's 2025 HTNG T100

The team seeks to prepare AHLA members for the future of hospitality technology

Segredo named chair of AHLA's 2025 HTNG T100

LUIS SEGREDO, DATA Travel LLC's CEO, is the new chair of the American Hotel & Lodging Association’s Global Technology 100 2025 leadership team. Edward Malinowski, Aman’s chief information technology officer, has been selected as vice chair.

T100, part of Hospitality Technology Next Generation, AHLA’s technology committee, advises hoteliers on using technology to enhance guest experiences. T100 seeks to prepare AHLA members and the global industry for the future of hospitality technology, the association said in a statement.


Other T100 2025 technology leaders include Scott Strickland, immediate past chair and Wyndham Hotels & Resorts’ chief commercial officer; Laura Calin, chair for program and membership and Oracle Hospitality’s senior vice president; and Dayna Kully, chair for workgroups and 5thGenWireless co-founder, AHLA said in a statement.

“This talented group of people helming T100 and shaping the technology future of the hotel industry is a dream team,” said Rosanna Maietta, AHLA’s president and CEO. “T100 harnesses the skills of hospitality technology’s most accomplished professionals to drive solutions and innovation across our industry. I’m grateful for their service to AHLA, their leadership, and their commitment to working on behalf of our industry.”

In November, AHLA and HTNG released an updated Staff Alert Device Buyer’s Guide to help hoteliers select personal safety devices for staff and guest safety. HTNG comprises more than 4,000 professionals worldwide dedicated to advancing hospitality technology.

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Summary:

  • Policy shifts and trade tensions shaped the U.S. hospitality industry.
  • A congressional deadlock triggered a federal shutdown from Oct. 1 to Nov. 12.
  • Visa limitations and the immigration crackdown dampened international travel.

THE U.S. HOSPITALITY industry navigated a year of policy shifts, leadership changes, trade tensions and reflection. From Washington’s decisions affecting travel and tourism to industry gatherings and the loss of influential figures, these stories dominated conversation and shaped the sector.

Policy uncertainty took center stage as Washington ground to a halt. A congressional deadlock over healthcare subsidies and spending priorities triggered a federal government shutdown that began on Oct. 1 and lasted until Nov. 12. The U.S. Travel Association warned the shutdown could cost the travel economy up to $1 billion per week, citing disruptions at federal agencies and the Transportation Security Administration. Industry leaders said prolonged gridlock would further strain hotels already facing rising costs and workforce challenges.

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