He will manage broker-dealer and RIA relationships and support investment distribution
By Vishnu Rageev RJan 07, 2025
Josh Rubinger is the new senior vice president of national accounts at Peachtree Group’s broker-dealer affiliate, Peachtree PC Investors. He will oversee broker-dealer and registered investment advisor relationships, drive business development, and support the distribution of the firm’s investment offerings, Peachtree said in a statement.
Atlanta-based Peachtree Group is led by Greg Friedman, managing principal and CEO; Jatin Desai, managing principal and CFO; and Mitul Patel, principal.
“This strategic hire underscores our focus on growth and strengthening Peachtree’s position as a trusted partner within the investment community,” said Brian Cho, PPCI’s president. “Josh’s extensive experience and strong network of relationships with broker-dealers and RIAs position him as a key asset to our team. His expertise will be instrumental in shaping our selling group and broadening our market reach.”
Before joining PPCI, Rubinger was senior vice president and head of national accounts at Ashford Securities, a broker-dealer owned by Ashford Inc., an alternative asset manager focused on real estate and hospitality.
Before Ashford, Rubinger was senior vice president of national accounts at Lightstone Capital Markets, the capital markets division of The Lightstone Group. He also served as vice president and East Coast national accounts manager at Thompson National Properties LLC.
Earlier in his career, he held roles at Oppenheimer Funds and Columbia Funds, the statement said.
Peachtree exceeded $1 billion in commercial property assessed clean energy financing, completing 22 transactions nationwide in 2024 and setting a new record for originations.
In October, Peachtree appointed Brent LeBlanc as executive vice president of business development to expand its investment platforms by driving growth, fostering innovation, and collaborating with investment teams to capture new opportunities.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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