- Canary: Hotels are moving from AI exploration to implementation.
- AI helps hoteliers save time, boost satisfaction and increase revenue.
- Around 85 percent plan to spend 5 percent of their IT budgets on AI.
HOTELS ARE MOVING from exploring AI solutions to implementing them, with hoteliers expecting a major impact, according to Canary Technologies. They are investing in AI to drive revenue, improve operations and enhance guest experiences.
Canary’s study, “Navigating AI: Hospitality Shifts From Exploration to Execution,” examines how hoteliers view AI adoption. Around 71 percent of professionals report a significant or transformative impact and 85 percent plan to allocate at least 5 percent of their IT budget to AI tools this year.
“AI has quickly become a foundational technology for the hospitality industry,” said Catherine Donaldson, Canary’s director of marketing. “Hoteliers gaining an edge today aren’t just considering AI; they’re building strategies and moving quickly to adopt it. The data shows that hotels using AI are driving more revenue, gaining operational efficiencies and improving guest satisfaction.”
The report is based on a global survey conducted in early 2026 of over 400 professionals responsible for technology purchasing at hotels, management companies and brands. It covers a range of hotel sizes and classes across North America, EMEA and APAC.
The findings show AI’s growing role in the hotel technology stack, with 82 percent of respondents expecting AI usage to increase across their organization within the next year.
Hoteliers using AI report benefits including saving staff time, higher guest satisfaction, automated workflows and increased revenue, the report said. These outcomes show that AI delivers operational value and supports more personalized guest experiences.
A January study by Wyndham Hotels & Resorts found that AI has moved from concept to business imperative, with hotel owners turning to established brands for guidance, technology and partnerships. Confidence in hospitality’s long-term outlook remains despite rising costs, economic uncertainty and operational challenges.
