Skip to content

Search

Latest Stories

Report: Hilton, Hyatt lead in value, Taj is strongest brand

Hilton and Hyatt are the only two U.S. hotel brands to feature in the list

Report: Hilton, Hyatt lead in value, Taj is strongest brand

HILTON HOTELS & RESORTS retained its title as the world’s most valuable hotel brand for the ninth consecutive year, while Hyatt Hotels Corp. secured the second spot again, according to the latest data from Brand Finance. Meanwhile, India’s Taj Hotels is the world’s second-fastest-growing brand, primarily due to revenue growth and improved brand strength.

Hilton’s brand value is estimated at $11.6 billion in the Brand Finance Global 500 2024 ranking. Hyatt holds a value of $6 billion, and Taj increased its brand value by 45 percent to $545 million, Brand Finance said in a statement.


“Many top hotel brands have struggled to grow their brand value as robustly as in the years leading up to 2020, and the Brand Finance Hotels 2024 ranking shows that these challenges are ongoing as the industry recovers,” said Henry Farr, Brand Finance’s associate director. “Despite an uptick in travel and hotel demand, the actual growth hasn’t matched expectations, resulting in slight declines or minimal brand value growth for the world’s leading hotel brands.”

Hilton and Hyatt are the only two U.S. hotel brands to feature in the list, Brand Finance data showed.

Eight of the top 10 brands in the ranking decreased in brand value, and more than 60 percent of U.S. brands featured also saw a decrease. This indicates that the industry is struggling to fully capitalize on brand growth potential despite rising demand, the London-based brand valuation consultancy said.

Brand Finance unveiled the world's top 25 strongest and most valuable leisure and tourism brands for the first time, with a total brand value of $59.1 billion. Booking.com, Airbnb, and Trip.com Group secured the top three positions, each with double-digit brand value growth.

Rise of Taj

Taj became the world’s second fastest-growing brand, after Sheraton’s Four Points, climbing three positions in the brand strength index ranking to become the world’s strongest hotel brand, according to Brand Finance data. With an improved BSI score of 92.3 out of 100, Taj earned a AAA+ rating, the highest awarded by Brand Finance.

Indian Hotels Company Ltd, owned by Tata Group, operates the Taj Group of hotels.

Brand Finance noted that Taj excelled in brand strength metrics like familiarity, consideration, recommendation, and reputation, reinforcing its dominant position in India's hotel sector.

“We are delighted for the iconic brand Taj to be honoured as the World's Strongest Hotel Brand yet again, in its milestone 120th year. Receiving this recognition for four years, thrice as number one in the world, is a testament to the brand’s century-old legacy of pioneering destinations, setting global benchmarks, and showcasing Indian hospitality to the world,” said Puneet Chhatwal, IHCL’s managing director and chief executive officer.

“This achievement underscores the trust and affection of our guests and the steadfast dedication and commitment of our colleagues in delivering warm and sincere service, a true hallmark of Taj,” Chhatwal added.

In January, Chhatwal succeeded Nakul Anand as the new chairman of the Federation of Associations in Indian Tourism & Hospitality, following Anand's tenure as executive director of ITC Ltd. IHCL recently reported a 29.36 per cent growth in its consolidated profit after tax to Rs 438.33 crore in the fourth quarter ended March 2024.

More for you

Survey: Data gaps hinder hotel growth

Survey: Data gaps hinder hotel growth

Summary:

  • Fragmented systems, poor integration limit hotels’ data access, according to a survey.
  • Most hotel professionals use data daily but struggle to access it for revenue and operations.
  • AI and automation could provide dynamic pricing, personalization and efficiency.

FRAGMENTED SYSTEMS, INACCURATE information and limited integration remain barriers to hotels seeking better data access to improve guest experiences and revenue, according to a newly released survey. Although most hotel professionals use data daily, the survey found 49 percent struggle to access what they need for revenue and operational decisions.

Keep ReadingShow less
Trump reviewing 55 million us visas
Getty Images

Trump reviewing 55 million visas

Summary:

  • The Trump administration says it is reviewing more than 55 million visa holders.
  • Reviews cover a wide range of visas for law enforcement and overstay violations.
  • The administration also suspended worker visas for foreign commercial truck drivers.

THE TRUMP ADMINISTRATION is reviewing more than 55 million people who hold valid U.S. visas for potential violations. It is expanding a policy of “continuous vetting” that could result in revocation and deportation.

Keep ReadingShow less
Peachtree Funds Rio Las Vegas Renovations | $176M CPACE Loan
Photo credit: Hyatt Hotels Corp.

Peachtree originates retroactive CPACE loan for Rio Vegas

Summary:

  • Peachtree Group originated a $176.5 million retroactive CPACE loan for a Las Vegas property.
  • The deal closed in under 60 days and ranks among the largest CPACE financings in the U.S.
  • The company promotes retroactive CPACE funding for commercial real estate development.

PEACHTREE GROUP ORIGINATED a $176.5 million retroactive Commercial Property Assessed Clean Energy loan for Dreamscape Cos.’s Rio Hotel & Casino in Las Vegas. The deal, completed in under 60 days, is its largest credit transaction and one of the largest CPACE financings in the U.S.

Keep ReadingShow less
Spark Acquires Home2 Suites Wayne, New Jersey
Photo Credit: Hunter Hotels

Spark acquires Wayne, N.J., Home2 Suites

Summary:

  • Spark acquired the 120-key Home2 Suites by Hilton Wayne in Wayne, New Jersey.
  • Hunter Hotel Advisors facilitated the transaction with DC Hospitality Group affiliates.
  • The 2020-built hotel is near William Paterson University and less than 20 miles from Manhattan.

SPARK GHC RECENTLY acquired the 120-key Home2 Suites by Hilton Wayne in Wayne, New Jersey, from affiliates of DC Hospitality Group. Hunter Hotel Advisors facilitated the deal for an undisclosed amount.

Keep ReadingShow less
Global hotel construction pipeline reaches record 15,871 projects in Q2 2025, with U.S. and Dallas leading growth
Photo Credit: iStock

Report: Global pipeline hits 15,871 projects

Summary:

  • Global pipeline hit a record 15,871 projects with 2.4 million rooms in Q2.
  • The U.S. leads with 6,280 projects; Dallas tops cities with 199.
  • Nearly 2,900 hotels are expected to open worldwide by the end of 2025.

THE GLOBAL HOTEL pipeline reached 15,871 projects, up 3 percent year-over-year, and 2,436,225 rooms, up 2 percent, according to Lodging Econometrics. Most were upper midscale and upscale, LE reported.

Keep ReadingShow less