The hotel has more than 630 rooms and conference facilities for up to 3,000 delegates across 33 meeting spaces, Arora said in a statement.
Arora Group, founded and chaired by Surinder Arora, is a hotel and property developer. Deva Capital, the investment arm of Banco Santander’s Alternative Investments division, focuses on real estate debt, equity and corporate solutions.
“In partnership with Deva Capital, we are delighted to welcome Novotel London West into the Arora portfolio,” said Arora. “This acquisition reflects our commitment to expanding in key UK locations, particularly central London. The hotel’s meetings and events capacity aligns with our strategy and we look forward to building on its success.”
The deal adds to Arora’s London portfolio, which includes the InterContinental London – The O2. In July, the group also acquired Bloc Hotels, focused on short-stay properties.
Arora Hotels, a division of the group, presently operates more than 7,000 rooms across airport and city centre locations, with projects under way. Its portfolio includes Sofitel, Novotel, Renaissance, InterContinental, Holiday Inn, Crowne Plaza, Hilton and Fairmont brands, as well as independent hotels such as Arora Gatwick Crawley and Luton Hoo Hotel, Golf & Spa, which is being redeveloped as the group’s second Fairmont property.
In July, UK-based Nanak Hotels acquired the 60-room Kings Court Hotel in Warwickshire for £2.75 million, or about $3.74 million.
