Skip to content

Search

Latest Stories

Red Roof opens 700th hotel in Jamaica, NY

Also open is HomeTowne Studios in Tampa, FL, developed by Dhruv Development, headed by Amit Patel

Red Roof opens 700th hotel in Jamaica, NY

RED ROOF UNVEILED its 700th property, the 86-room Red Roof PLUS+ Jamaica in Jamaica, New York. The new-build hotel, owned by Steven Mendel of RiverBrook Hospitality, follows a $20 million investment.

The Jamaica property, featuring a business center and fitness facility, opened alongside the new HomeTowne Studios by Red Roof Tampa - Airport in Tampa, Florida, developed by Dhruv Development, headed by CEO Amit Patel and operated by Dhruv Management, led by President and CEO Vijay Patel. It is the first property to employ the new HomeTowne Studios prototype that was introduced in 2021.


“This is a critically important time for our brand as we evolve to meet changing needs and expectations of our franchisees and guests,” said Zack Gharib, Red Roof’s president. “There is continued demand for Red Roof, and [this opening] demonstrates our commitment to elevate the brand and create a consistent experience and great value for our guests, our franchisees and our communities.”

The pet-friendly Jamaica property, located four miles from JFK International Airport, is close to Resorts World Casino, King Manor Museum, Flushing Meadows-Corona Park, Queens Zoo, New York Hall of Science, Jamaica Colosseum Mall, USTA Billie Jean King National Tennis Center, Aqueduct Racetrack and Citi Field.

"These two new property openings are a significant milestone for the company," said Matthew Hostetler, Red Roof’s chief development officer. "Red Roof has become the economy choice for consumers who want clean, comfortable rooms and new properties with all the comforts of home. We offer outstanding brand recognition and an outstanding value proposition for franchisees and guests."

More for you

ExStay Washington DC

Third regional ExStay workshop set for D.C.

Summary:

  • ESLA and Kalibri will hold the third ExStay workshop on July 30 in Washington, D.C., following sessions in Atlanta and Dallas.
  • The event will feature experts from brands, operators, data firms and advisory groups.
  • Sessions will cover investment and include Q&As on developing, renovating, converting and operating extended stay assets.

THE EXTENDED STAY Lodging Association and Kalibri Labs will host the third quarterly ExStay workshop on July 30 in Washington, D.C., following earlier sessions in Atlanta and Dallas. The event will bring together extended stay lodging executives for networking.

Keep ReadingShow less
Deloitte value-seeking report 2025

Study: Consumers seek value over low prices

Summary:

  • Consumers are prioritizing value over low prices, pushing brands—including hotels—to adapt, Deloitte finds.
  • Economic uncertainty and inflation are driving caution and shifting views on pricing and spending.
  • Value-seeking by generations: 49 percent of Gen X, 43 percent of Boomers, 40 percent of Millennials and 44 percent of Gen Z.

AMID ECONOMIC UNCERTAINTY and inflation, U.S. consumers are prioritizing value over low prices, favoring brands with added benefits, according to a Deloitte study. This shift is reshaping the market as companies, including hotels, adapt to changing expectations.

Keep ReadingShow less
Gen Z Shifts Hotel Shopping: Tech, Experiences & Values

Survey: Gen Z redefines hotel shopping

Summary:

  • Younger consumers are redefining hotel discovery through platform-hopping and peer input, according to SOCi.
  • Fragmented search and discovery are reshaping how trust is built.
  • About one-third of consumers aged 18–34 report less brand loyalty than a year ago.

GEN Z IS RESHAPING hotel shopping through multiple platforms, peer input and real-time research, according to SOCi, a marketing platform for multi-location businesses. Unlike previous generations who relied on a single search engine or map app, the younger consumer moves through a series of smaller decisions - starting on TikTok, checking Reddit or Yelp and ending with a Google Maps search.

Keep ReadingShow less
Hotel Tech Advances; Outpaces Operational Readiness

Report: Tech outpaces readiness in hotels

  • A gap is growing between technological potential and operational readiness, with many hotel teams still early in AI use.
  • Distribution teams are evolving with limited resources and uneven investment in talent and automation.
  • The report outlines how commercial teams in hospitality are managing transformation.

THERE IS A widening gap between technological potential and operational readiness, with many hotel staff still early in using AI effectively, according to “The State of Distribution 2025” report. Despite the availability of technology, training, systems and workflows remain in development.

The second edition of the industry benchmark report—published by NYU SPS Jonathan M. Tisch Center of Hospitality and its Hospitality Innovation Hub, in collaboration with RateGain Travel Technologies and HEDNA—noted that as traveler expectations rise, aligning people, processes and platforms is becoming a driver of performance.

Keep ReadingShow less
G6 Hospitality RMS Program Powers Q1 2025 Growth

G6 RMS properties log 11 percent Q1 revenue gain

Summary
  • The G6 RMS program uses automation, comp tracking and strategy calls.
  • RMS properties saw 11 percent year-over-year revenue growth in Q1 and a 10 percent higher ADR.
  • Revenue-managed properties posted 11.5 percent growth through web and app channels.

PROPERTIES OF G6 Hospitality enrolled in its “G6 Revenue Management Services” program saw 11 percent year-over-year revenue growth in the first quarter of 2025, more than double the rate of the rest of the portfolio. They also recorded a 10 percent higher ADR than non-RMS properties.

The RMS program uses proprietary automation tools, daily competitive set monitoring and bi-weekly strategy calls with revenue managers, G6 said in a statement. G6 is the parent company of Motel 6 and Studio 6 brands.

Keep ReadingShow less