For its Room in Your Heart umbrella campaign, Red Roof will donate a percentage of all bookings made for stays from Aug. 1 through Dec. 31 to the Thurgood Marshall College Fund.

THE NEWEST ITERATION of Red Roof’s Room in Your Heart umbrella campaign will raise money to benefit the Thurgood Marshall College Fund. The company has pledged to raise $25,000 for the fund, which goes to support graduating seniors from historically black colleges and universities.

As part of the Room in Your Heart campaign, a percentage of all bookings made for stays from Aug. 1 through Dec. 31 using code VP627809 will be donated to the fund. Named for the late Supreme Court Justice Thurgood Marshall for his support for education and equal rights, the TMCF offers merit and need-based scholarships to students seeking a college education.

“Thurgood Marshall was a beacon of unmitigated hope, fearless progress and incredible fortitude,” said Andrew Alexander, Red Roof president.  “Our company is proud to contribute to this fund, our small way of helping to continue Justice Marshall’s vision.”

TMCF represents 47 member-schools.

“We applaud Red Roof and its franchisees for their commitment to higher education and dedication to seeing minority groups prosper,” said Harry Williams, TMCF president and CEO.

Begun in 2019, the Room in Your Heart campaign previously benefitted Flying Horse Farms and the Neuroendocrine Tumor Research Foundation.

In July, the Castell Project, a not-for-profit that promotes women in the industry, released a report that found that African Americans are underrepresented in the executive ranks of the U.S. hotel industry.