OYO remains the consumer brand, PRISM is the corporate brand
OYO’s parent firm, Oravel Stays, rebranded as PRISM to reflect its growing international footprint and diversified hospitality portfolio. Pictured: Ritesh Agarwal, founder and CEO of OYO and chairman of G6 Hospitality, at the 2025 AAHOA Convention & Trade Show in New Orleans in April.
Vishnu Rageev R is a journalist with more than 15 years of experience in business journalism. Before joining Asian Media Group in 2022, he worked with BW Businessworld, IMAGES Group, exchange4media Group, DC Books, and Dhanam Publications in India. His coverage includes industry analysis, market trends and corporate developments, focusing on retail, real estate and hospitality. As a senior journalist with Asian Hospitality, he covers the U.S. hospitality industry. He is from Kerala, a state in South India.
OYO’s parent firm, Oravel, rebranded as PRISM to reflect its global hospitality portfolio.
The rebrand emphasizes the group’s focus on technology and growth.
It added 150+ hotels to its U.S. portfolio in H1 2025, with 150 more planned by year-end.
ORAVEL STAYS LTD, the parent company of OYO, rebranded as PRISM to reflect its global presence and diversified portfolio. The new identity brings budget stays, hotels, vacation homes, extended living, co-working and event spaces under one structure.
OYO will remain the company’s consumer brand, while PRISM will serve as the corporate brand overseeing growth across 35-plus countries, the company said in a statement.
“Over 6,000 brilliant ideas came through and after careful consideration, one name shone above the rest: PRISM. PRISM isn’t just a name—it’s the evolution of everything we stand for,” wrote Ritesh Agarwal, founder and Group CEO of PRISM, on X. “From the trusted stays that OYO helped introduce, to a spectrum of experiences and spaces built for the future. It’s a community of Lightkeepers, urban innovators on a mission to solve the toughest challenges of city living—lighting the way in every aspect of life.”
Founded in 2012 by Ritesh Agarwal, OYO has since grown into a hospitality and travel-tech network with more than 100 million customers in 35-plus countries, the statement said. Its portfolio includes budget hotels under OYO, premium brands such as Townhouse, Sunday and Palette, vacation homes through Belvilla and DanCenter, extended stay residences under Studio 6 and workspace and event services via Innov8 and Weddingz.in.
Press Trust of India recently reported that OYO plans to file its Draft Red Herring Prospectus in November for a $7 to 8 billion IPO.
U.S. expansion
The company continues its franchise growth in the U.S., planning to add more than 150 hotels under Motel 6 and Studio 6 in 2025, the statement said. It also announced a $10 million marketing investment to drive customer adoption and expand website and My6 app capabilities.
Moreover, OYO also added more than 150 hotels to its U.S. portfolio in the first half of 2025 and plans to add 150 more by year-end.
OYO US operates OYO Times Square in Midtown Manhattan, near Times Square and Broadway. In Las Vegas, it operates OYO Hotel & Casino Las Vegas close to the Strip with access to entertainment and casinos.
The name PRISM was chosen through a global competition with more than 6,000 submissions and will now serve as the corporate identity for its portfolio. The rebrand highlights the group’s focus on technology and premium offerings.
“The transition to PRISM marks the establishment of a future-ready corporate architecture designed to align our expanding portfolio with our long-term vision,” Agarwal said “PRISM is powered by a strong technology engine, deeper investment in data science and AI and a commitment to helping our partners grow profitably while delighting customers worldwide.”
Partners also welcomed the move, noting the company’s role in helping independent hoteliers and asset owners scale.
“Over the past seven years with OYO, now PRISM, I’ve expanded from a single property to 18 hotels. The partnership has been transformative—the team’s support and expertise have driven consistent growth,” said Ramu Nayudu, owner of Hyderabad-based SV Hotels Group.
Sam Patel, Founder & CEO of Natson Hotel Group, said he has been part of G6 and PRISM for more than 20 years.
“While I own hotels with multiple other brands, more than 60 percent of my total portfolio is with G6 Hospitality,” he said. “I am excited for this new journey with PRISM and all the opportunities it will bring for asset owners in the U.S. and worldwide.”
The U.S. led global travel and tourism in 2024 with $2.6 trillion in GDP, WTTC reported.
India retained ninth place with $249.3 billion in GDP.
The sector supported 357 million jobs in 2024, rising to 371 million in 2025.
THE U.S. LED global travel and tourism in 2024, contributing $2.6 trillion to GDP, mainly from domestic demand, according to the World Travel & Tourism Council. Europe accounted for five of the top 10 destinations, while India ranked 9th.
WTTC opened its 25th Global Summit in Rome with research showing investment reached $1 trillion in 2024, led by the U.S., China, Saudi Arabia and France.
“These results tell a story of strength and opportunity,” said Gloria Guevara, WTTC interim CEO. “The U.S. remains the world’s largest travel and tourism market, China is surging back, Europe is powering ahead, and destinations across the Middle East, Asia and Africa are delivering record growth. This year, we are forecasting that our sector will contribute a historic $2.1 trillion in 2025, surpassing the previous high of $1.9 trillion in 2019. As Italy hosts this year’s Global Summit, its role as a G7 leader showcases the importance of tourism in driving economies, creating jobs and shaping our shared future.”
The U.S. kept its top position, but international visitor spending is expected to fall by $12.5 billion in 2025, limiting growth to 0.7 percent. China, the second-largest market, contributed $1.64 trillion in 2024 and is forecast to grow 22.7 percent this year. Japan, the fifth-largest market, is expected to rise from $310.5 billion to nearly $325 billion.
Italy, which hosted the summit and is a G7 member, contributed $248.3 billion in 2024, driven by international visitors and the meetings and events sector. Germany, the third-largest market, contributed $525 billion. The UK generated $367 billion despite a fall in international visitor spending, while France and Spain added $289 billion and $270 billion. Europe’s growth was supported by both cultural and modern sectors.
India contributed $249.3 billion in 2024. In June, WTTC reported international visitors spent $36.09 billion in India in last year, up 9 percent from 2019.
Jobs on the rise
Travel and tourism supported 357 million jobs in 2024 and is expected to reach 371 million in 2025, increasing its share of global employment, the WTTC report found. By 2035, the sector is projected to support one in eight jobs worldwide, adding 91 million positions—most in Asia-Pacific—and accounting for one in three new jobs globally.
Uncertainties over trade tariffs and geopolitical tensions could limit sector growth in 2025, the report said. Travel and tourism’s GDP contribution is forecast to rise 6.7 percent, returning toward pre-pandemic averages but still outpacing the 2.5 percent growth projected for the global economy.
The sector is expected to contribute $11.7 trillion, or 10.3 percent of global GDP and add 14.4 million jobs, bringing total employment to 371 million, or 10.9 percent of global jobs. International visitor spending is projected to fully recover, rising 8.6 percent above 2019 levels to nearly $2.1 trillion, while domestic visitor spending is expected to rise 13.6 percent to $5.6 trillion. Annual growth for 2025 is forecast at 10 percent for international and 5.1 percent for domestic spending.
In May, WTTC projected the U.S. stood to lose $12.5 billion in international travel spending this year, falling to under $169 billion from $181 billion in 2024. The council said U.S. needs to do more to welcome international visitors rather than “putting up the ‘closed’ sign.”
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Hyatt Hotels Corp. marked 45 years of its Park Hyatt brand.
It recently launched “Luxury Is Personal,” its first global campaign in more than five years.
Its luxury hotel portfolio has grown 146 percent since 2017.
HYATT HOTELS CORP. marked the 45th anniversary of its Park Hyatt brand, launched in 1980 with Park Hyatt Chicago. It also introduced “Luxury Is Personal,” its first global marketing campaign for the brand in more than five years.
“The Park Hyatt campaign celebrates luxury not just as a grand performance, but as an intimate convergence of refined details that resonate long after the stay,” said Katie Johnson, Hyatt’s vice president and global brand leader for luxury. “As we celebrate 45 years of Park Hyatt hotels, we are proud of the personal touch we bring to serving our guests and members and can’t wait to breathe new life into the brand as we head into our next chapter.”
The campaign coincides with Hyatt’s expansion of the Park Hyatt brand across Europe, Africa, Asia-Pacific and the Americas, the statement said. Hyatt reports its luxury hotel portfolio has grown 146 percent since 2017 and includes Park Hyatt, Alila and The Unbound Collection by Hyatt.
A recent Hyatt Inclusive Collection survey found that most Americans define quality time as moments with loved ones, but 82 percent say they don’t get enough.
President Donald Trump will meet Congress as a shutdown looms.
Democrats say they are ready to negotiate a bipartisan deal.
Thousands of federal jobs and the U.S. travel economy are at risk if a shutdown occurs.
PRESIDENT DONALD TRUMP will meet Congressional leaders on Monday after Senate Democrats rejected a Republican stopgap spending bill to fund the government until Nov. 21. The U.S. Travel Association recently warned a government shutdown could cost the travel economy $1 billion a week.
Democrats want spending bills to reverse Trump’s Medicaid cuts, while Republicans want healthcare addressed in broader budget talks, according to Al Jazeera.
Senate Minority Leader Chuck Schumer, House Minority Leader Hakeem Jeffries, House Speaker Mike Johnson and Senate Majority Leader John Thune are expected to meet Trump at the White House.
“If it has to shut down, it’ll have to shut down. But they’re the ones that are shutting down government,” Trump told ABC News.
Democrats shifted the blame to Trump but also kept the door open to negotiations.
“President Trump has once again agreed to a meeting in the Oval Office,” the Democratic leaders said. “As we have repeatedly said, Democrats will meet anywhere, at any time and with anyone to negotiate a bipartisan spending agreement that meets the needs of the American people. We are resolute in our determination to avoid a government shutdown and address the Republican healthcare crisis. Time is running out.”
The government will shut down Wednesday if Congress doesn’t pass a short-term spending bill. The Senate could vote Monday on an extension Democrats previously rejected, The Wall Street Journal reported.
The White House warned that thousands of government jobs could be at risk if the government shuts down at midnight Tuesday. In a memo to federal agencies, the administration said Reduction-in-Force plans would go beyond standard furloughs, according to POLITICO.
Trump reportedly warned Sunday of widespread layoffs if the government shuts down this week.
“We are going to cut a lot of the people that … we’re able to cut on a permanent basis,” he said.
More than 100,000 federal employees could lose their jobs as early as Tuesday if the government shuts down, India’s Times Now reported.
A shutdown would disrupt federal agencies, including the TSA and hurt the travel economy, USTA CEO Geoff Freeman wrote in a Sept. 25 letter to Congress.
A recent Ipsos survey cited in the USTA letter found 60 percent of Americans would cancel or avoid air travel during a shutdown. About 81 percent said shutdowns harm the economy and inconvenience travelers and 88 percent said Congress should act across party lines to prevent one.
The H-2B visa program protects U.S. jobs and wages, according to AHLA citing a study.
It allows hotels and resorts to meet travelers’ needs while supporting the economy.
It provides foreign workers for seasonal jobs when domestic workers are unavailable.
THE H-2B VISA program does not harm U.S. jobs or wages but increases pay and supports the labor force, according to an Edgeworth Economics study. Citing that study, the American Hotel & Lodging Association said the program enables hotels and resorts to meet travelers’ needs while supporting the workforce and economy.
The Edgeworth study for the H-2B Workforce Coalition found the program allows businesses to hire foreign workers for seasonal jobs when domestic workers are unavailable. It showed no evidence that increases in H-2B visas reduce U.S. employment or wages. Instead, each H-2B worker supports three to five local jobs and areas with more H-2B workers saw wages grow 1.6 percent faster.
“Areas that hired more H-2B workers under the higher visa cap saw greater job and wage growth among U.S. workers,” said Steve Bronars, partner at Edgeworth Economics, citing findings consistent with an earlier analysis by the U.S. Government Accountability Office.
Ashley McNeil, AHLA’s vice president of federal government affairs and chair of the H-2B Workforce Coalition, said the new analysis underscores the H-2B program’s clear value to local communities.
“The hotel industry, which is still 200,000 workers short compared to pre-pandemic levels, relies on legal guest worker programs to augment our workforce, particularly to address seasonal demands,” McNeil said. “Access to the H-2B visa program has been critical in allowing hotels and resorts of all sizes to meet travelers’ needs, while supporting the local workforce and economy.”
The program has also helped businesses manage peak-season labor shortages, easing the workload for full-time employees. Landscaping accounts for nearly 40 percent of certified H-2B workers. Hotels and motels account for 8.67 percent, support activities for forestry 6.3 percent and seafood processing and packaging 5.65 percent.
“This study reaffirms what our members have long recognized: despite extensive recruitment efforts, there remains a critical shortage of U.S. workers willing or available to fill temporary positions that are currently being filled by H-2B workers,” said Arnulfo Hinojosa, COO of the Federation of Workers and Employers of America and vice chair of the H-2B Workforce Coalition. “H-2B workers allow seasonal businesses to operate at a higher capacity and create more U.S. jobs.”
Meanwhile, President Donald Trump recently signed a proclamation raising the H-1B visa fee to $100,000 annually, a move that could affect Indian professionals in the U.S.
AAHOA’s FNAC focused on SBA loans, visa fees and Brand USA funding.
The association hosted a reception for members who donated $1,001 or more to its PAC, which supports advocacy on Capitol Hill and in state capitals.
The event featured SBA Administrator Kelly Loeffler of Georgia.
AAHOA’s FALL NATIONAL Advocacy Conference in Washington, D.C., on Sept. 16 to 17 focused on expanding Small Business Administration loan access, repealing the Visa Integrity Fee and restoring Brand USA funding. The biannual conferences bring hotel owners together each spring and fall to meet lawmakers and advance their priorities in federal policymaking.
The members engaged lawmakers to ensure hotel owners’ views were included in federal decision-making, the association said in a statement. This year’s event featured SBA Administrator Kelly Loeffler of Georgia, home to AAHOA’s headquarters.
"Our members operate in every congressional district and their impact is felt in communities nationwide," said Kamalesh “KP” Patel, AAHOA chairman. "FNAC is about ensuring lawmakers understand what hotel owners are experiencing on the ground—what's working, what's not and what's urgently needed. Whether expanding SBA loan access through the STRONG/LIONs Acts or supporting tourism, we advocate for policies that strengthen small businesses and support long-term industry growth."
The association also hosted a reception for members who donated $1,001 or more to its political action committee, which enables AAHOA to advocate for members on Capitol Hill and in state capitals nationwide.
Patel said the PAC gives AAHOA members influence where it matters most—in Congress and state legislatures nationwide.
"Every dollar contributed strengthens our ability to protect hotel owners' interests, shape smarter policies and ensure our industry continues to thrive for years," he said.
Day 1 – Advocacy education
Loeffler outlined the SBA’s role in providing loans, counseling through 1,000 Small Business Development Centers and federal contracting.
"I thank you for what you do in your local communities," Loeffler said. "It's jobs, it's opportunity, it's economic growth, it's also the cultural heartbeat that's small business, so thank you for your leadership."
She also discussed efforts to combat fraud, improve loan programs, reduce regulations and highlighted $4 billion in disaster recovery loans and initiatives supporting manufacturing and innovation.
"Thank you for being in Washington to make sure people hear your voice and appreciate the work you all do," she said. "The Small Business Administration is here for you. We're going to be stronger. We already are stronger and we will be offering more programs that help real growth, whether it's around technology, lending, business counseling, or disaster loans. We're focused on all aspects of making small businesses stronger. That's a commitment you have from President Trump, me and our entire team, SBA."
The evening concluded with a Congressional Reception, where AAHOA members had the opportunity to engage directly with lawmakers. Attendees included Democratic Rep. Judy Chu of California, Republican Rep. Neal Dunn of Florida, Republican Rep. Glenn Grothman of Wisconsin, Democratic Rep. Raja Krishnamoorthi of Illinois, Republican Rep. Ralph Norman of South Carolina, and Democratic Rep. Shri Thanedar of Michigan. The event provided a forum for discussions on key industry issues, policy priorities, and ways to strengthen collaboration between hotel owners and legislators.
Day 2 – Pushing for reforms
AAHOA members met with members of Congress and staff to discuss industry priorities on the second day, focusing on stability, competition and support for small business owners.
Top policy priorities:
Support H.R. 4153, the STRONG Act and S. 901, the LIONs Act, to increase SBA 7(a) and 504 loan limits from five million to ten million dollars.
Repeal the Visa Integrity Fee to boost international tourism and economic growth.
Restore and expand Brand USA funding to drive tourism, revenue, and job creation nationwide.
Additional priorities included S. 1838 and H.R. 3881, the Credit Card Competition Act; H.R. 4366, the Save Local Business Act; H.R. 4393, the Dignity Act; H.R. 4323, the Trafficking Survivors Relief Act of 2025 and H.R. 4442, the CHARGE Act, Catalyzing Housing and American Ready Growth and Expansion Investments.
"Our nearly 20,000 members own 60 percent of U.S. hotels and contribute over $370 billion to the national GDP—proof that when hotel owners speak, they are speaking for our economy," said Laura Lee Blake, AAHOA President & CEO. "Advocacy is not just talking—it is our economic footprint in action. By engaging directly with policymakers at FNAC, we're ensuring hotel owners not only survive but thrive. That's a win for communities across the country."
In March, AAHOA’s Spring National Advocacy Conference focused on raising SBA loan limits through the LIONs Act, supporting tax reforms, advocating for the Credit Card Competition Act and addressing the labor shortage.
City councilman criticized for anti-Indian comments