Skip to content

Search

Latest Stories

PPP Flexibility Act passes Congress

The legislation makes several enhancements to that will help hotels survive

CONGRESS HAS GIVEN new flexibility to the federal Pay Check Protection Program again. A bill expanding and clarifying the key element of the federal stimulus package has passed the House and Senate.

The bipartisan “Paycheck Protection Flexibility Act” contains several adjustments to the PPP program, many of which have been requested by organizations such as AAHOA, the American Hotel & Lodging Association and the U.S. Travel Association. The adjustments include:


  • Extending the forgiveness period to 24 weeks.
  • Replacing the 75/25 rule with a 60/40 rule.
  • A 5-year maturity for all new PPP loans and a 2-year maturity for existing loans.
  • Allowing businesses that receive forgiveness to also receive payroll tax deferment.
  • Ensuring small businesses won’t be penalized by high unemployment benefits.
  • Creating a safe harbor for businesses that are required to open at only 50 percent capacity.

AAHOA, AHLA and USTA had asked for similar provisions to be included in the latest round of federal stimulus meant to aid businesses affected by the COVID-19 pandemic, the ‘‘Health and Economic Recovery Omnibus Emergency Solutions Act.’’ That bill remains under consideration in the Senate.

The PPP Flexibility Act solves a numbers of problems, said Cecil Staton, AAHOA’s president and CEO.

“We are pleased that several of the recommendations for which we advocated are included in this bill, including the extension of the covered period for using PPP loans through the end of 2020 and allowing borrowers to use more loan proceeds to cover a greater percentage of operating costs,” Staton said. “Making these changes effective retroactively, as if they were included in the original CARES Act, will help small businesses significantly as they work to remain open, keep workers on payroll, and emerge from this crisis as our society reopens. We urge President Trump to sign this bill into law.”

The bill will save hotel industry jobs, said Chip Rogers, AHLA’s president and CEO, in a statement.

“This legislation is critical for the hotel industry in our recovery efforts as it is one of the hardest hit industries, with hospitality and leisure losing 7.7 million jobs, more jobs than several other sectors combined,” Rogers said.

Tori Emerson Barnes, USTA’s executive vice president of public affairs and policy, said the PPP enhancements will help many small business survive until the economy recovers.

“The modification to the portion of funds that can be used for non-payroll expenses is especially crucial to travel-related small businesses, which have comparatively high capital overhead but virtually zero incoming revenue because of the necessary measures in place to stem the spread of the pandemic,” Emerson Barnes said. “While this measure does a good job making the PPP work better for businesses that are eligible, other PPP enhancements will be needed to make sure all the key pieces are in place when the recovery begins—in particular, extending eligibility to non-profit and quasi-governmental entities that are vital drivers of local and regional economic development. Like the businesses they serve, the finances of these non-profits have been devastated by the standstill in travel and tourism, and the moment of recovery will be moot unless they can keep their lights on to take advantage of the return in travel demand.

More for you

Zack Gharib Red Roof

Red Roof bets on people, tech for growth

Red Roof’s 2025 Vision: Innovation, Inclusion & Growth

RED ROOF IS focusing on strategic investments in people and technology to advance the brand amid evolving challenges, said Zack Gharib, Red Roof’s president. Gharib also spoke about the company’s new prototype, the power of the extended stay segment and human trafficking.

Regarding its diversity and inclusion efforts, the company focuses on its long-standing initiatives including SHE, inspired by Red Roof and Road to Inclusion, Diversity and Equality. SHE and RIDE recently helped Red Roof prioritize women and underrepresented communities with more than 30 new projects.

Keep ReadingShow less
Analyze competitive set data to boost revenue in the USA hospitality market

HotStats: Updated comp sets boost revenue

Why U.S. Hotels Must Regularly Update Their Competitive Sets

HOTELS SHOULD USE an updated competitive set to maximize revenue, control costs and maintain market position, according to HotStats. Those that fine-tune their comp sets consistently outperform others by using real-time insights to guide pricing, labor and revenue strategies.

The comp set should be reviewed at least once a year, HotStats wrote in a recent blog post.

Keep ReadingShow less
Two best friends reunite on a Days Inn trip for social media ambassador campaign

Days Inn launches $10K bestie contest

How Can You Win $10K with Days Inn’s Best Friends Contest?

WYNDHAM HOTELS & RESORTS’ Days Inn brand is launching a nationwide search to reunite five pairs of long-distance friends as brand ambassadors. The pairs, named “Days Inn-siders,” will spend a weekend highlighting a destination on the brand’s social media and receive $10,000, accommodations, flights and a daily stipend.

The initiative aligns with National Best Friends Day on June 8, and applications are open online through July 1, Wyndham said in a statement.

Keep ReadingShow less
Ameyalli Park City by Appellation resort

Appellation, Chopra launch Utah retreat

Introducing Ameyalli Park City by Appellation

APPELLATION HOTEL BRAND co-founders Charlie Palmer and Christopher Hunsberger are working with wellness expert Deepak Chopra to launch a new branded hospitality concept, “Ameyalli Park City by Appellation”, near Park City, Utah. The 78-acre retreat, set to open in 2026 in Midway, will include an 80-key hotel, a wellbeing center and multiple dining venues.

The resort will feature the Ameyalli Center of Excellence, offering health and longevity programming based on Chopra’s seven pillars of wellbeing: emotional regulation, sleep, mindfulness, movement, relationships, nutrition and laughter. Appellation will operate the property.

Keep ReadingShow less
RevPAR trends for US extended-stay hotels in April 2025

Report: Extended-stay April performance mixed

What's the latest on US extended-stay hotel performance for April 2025?

U.S. EXTENDED-STAY AND overall hotel RevPAR declined in April, reflecting their long-term correlation, according to The Highland Group. Economy and mid-price extended-stay hotels performed better than their respective classes, while upscale extended-stay hotel RevPAR fell in line with all upscale hotels, according to STR/CoStar.

The Highland Group’s “US Extended-Stay Hotels Bulletin: April 2025” reported a 3.6 percent year-over-year increase in extended-stay room nights available. This gain partly reflects the addition of mid-price brands WaterWalk by Wyndham in May 2024 and Executive Residency by Best Western in January to the database.

Keep ReadingShow less