Peachtree Group Expands Hotel Portfolio with $2B+ in Developments
PEACHTREE GROUP RECENTLY surpassed $2 billion in hotel development, with 48 hotels nationwide, including 10 in qualified opportunity zones. The company is expanding into urban infill markets through underwriting, project management, local partnerships and larger investments.
The Atlanta-based company began developing hotels 17 years ago with a $10 million Fairfield Inn in Alabama, focusing on suburban, highway and tertiary markets in the Southeast and Midwest, Peachtree said in a statement.
Peachtree is led by Greg Friedman, managing principal and CEO; Jatin Desai, managing principal and CFO; and Mitul Patel, principal.
"Our early projects taught us how to build efficiently and effectively, setting the stage for the more complex developments we’re delivering today," said Friedman. "From suburban mainstays to urban landmarks, our team’s adaptability and expertise have been key to our success."
Recent milestones include topping out a beachfront hotel in Gulf Shores, Alabama, and breaking ground on a dual-branded project in uptown Dallas, the statement said.
Ongoing projects:
- Embassy Suites, Gulf Shores, Alabama – The largest beachfront hotel in the area, topped out and opening summer 2025.
- AC & Moxy Hotel, uptown Dallas – A 264-room dual-branded Marriott project, broke ground in August 2024.
- Tru by Hilton, Huntsville, Alabama – A 98-room hotel set to open in the fourth quarter of 2025.
Expansion in QOZ
Peachtree has supported the QOZ program since its inception, allocating capital for economic development with 10 hotels opened, five under construction and three in the pipeline, the statement said.
QOZ developments include:
- AC Hotel by Marriott, Sacramento, California – Transformed a surface parking lot into a signature downtown hotel, recently awarded one of the city's Best Real Estate Projects for 2024.
- Residence Inn by Marriott, San Antonio – Replaced an older property, leveraging a prime location in a growing market with strong demand.
- Hampton Inn & Suites Maui, Kahului, Hawaii – A 136-room beachfront hotel, the only branded hotel in Kahului, set to open by the end of March.
“Hotels are more than just buildings; they are drivers of economic opportunity, creating local jobs and providing paths to careers in hospitality,” Friedman said. “By investing in underserved markets, we aim to support neighborhood growth and development.”
The company also remains focused on suburban, limited-service hotels, such as the Homewood Suites by Hilton project in Louisville, Kentucky, while pursuing larger developments in primary markets to diversify its portfolio and create long-term value.
Friedman said the company’s development strategy focuses on identifying opportunities to leverage expertise and expand its reach.
"Whether it’s suburban efficiency, urban complexity, or transformative opportunity zone developments, our team continues to deliver exceptional results for our stakeholders," he said.
Peachtree recently provided $114.6 million in bridge loans to recapitalize two Hyatt hotels owned by McWhinney: Hyatt Centric Congress Avenue in Austin, Texas, and Hyatt Place Denver Peña Station. The company appointed Jordan Hylton as senior vice president of multifamily acquisition at its Delaware Statutory Trust platform, which recently expanded to include multifamily investments.
