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Noble acquires Courtyard in Oceanfront, FL

The company named Dewitt Lovelace as project manager of design and development

Noble acquires Courtyard in Oceanfront, FL

NOBLE INVESTMENT GROUP, led by Mit Shah as senior managing principal and CEO, recently acquired the Courtyard Jacksonville Beach Oceanfront in Jacksonville, Florida. Also, Noble recently appointed Dewitt Lovelace as project manager of design and development.

The 150-room Courtyard features, two F&B outlets, 2,450 square feet of meeting space, a pool and hot tub, a fitness center, and a convenience store. The company plans to renovate the guestrooms, suites, public areas and meeting spaces, Noble said in a statement.


“The greater Jacksonville market continues to exhibit the key macro trends we look for in cities that we believe will continue to outperform the broader economy,” said Dustin Fisher, Noble’s senior vice president. “This high-quality asset will undergo a meaningful upgrade, enabling the hotel to capitalize on the market’s depth and breadth of leisure, healthcare, corporate and government demand.”

The hotel’s location offers direct access to Jacksonville Beach, the Jacksonville Beach Pier and Adventure Landing, the statement said. It is near the Mayo Clinic Jacksonville, Blue Cross Blue Shield’s Florida headquarters and St. Johns Town Center.

Jacksonville is among the fastest-growing cities in the U.S., according to 2024 census data, the statement said. The city was ranked among the best large cities to start a business by Wallet Hub and one of America's hottest job markets by The Wall Street Journal. It was also listed as one of the 10 Best Places to Live on the East Coast by Travel + Leisure and among the Best Places to Live in the U.S. by U.S. News & World Report.

Lovelace previously worked with Prestwick Cos. and Alliance Residential Co.

In January, Noble acquired the Holiday Inn Express Nashville Downtown. In February, the company named Bradley Nelson as senior director of facilities, overseeing product quality and directing the capital expense program across the portfolio.

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Report: Holiday travel up, average trips down

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  • Most Americans are planning holiday travel for the first time in five years, Deloitte reported.
  • Gen Z and millennials now account for half of holiday travelers.
  • About 57 percent of travelers choose driving over flying to cut costs.

MORE THAN HALF of Americans plan to travel between Thanksgiving and early January for the first time in at least five years, according to a Deloitte survey. However, the average number of trips dropped to 1.83 from 2.14 last year.

Deloitte’s “2025 Holiday Travel Survey” reported that the average planned holiday travel budget is down 18 percent to $2,334. More travelers plan to stay with friends or family rather than book hotels or rentals.

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