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'No Hidden FEES Act' aims to curb misleading advertising by hotels

The recently introduced 'Hotel Fees Transparency Act' also seeks to enhance consumer transparency

'No Hidden FEES Act' aims to curb misleading advertising by hotels

THE U.S. HOUSE of Representatives recently unveiled the 'No Hidden FEES Act of 2023' (H.R 6543), compelling the travel industry to enhance transparency regarding so-called "junk fees." This legislation is designed to improve pricing transparency for customers seeking short-term lodging, including hotels, motels, inns, and privately-owned vacation rentals.

Meanwhile, the American Hotel & Lodging Association extended its support for the bill, which was introduced by Reps. Young Kim and Kathy Castor on Friday.


"As Americans grapple with persistent high inflation, the last thing families need after budgeting for trips is to be hit with costly last-minute fees," Kim said. "The No Hidden FEES Act would rectify this issue, offering cost transparency for consumers so they know the upfront lodging expenses. I will continue the fight to make life more affordable for families in Southern California and throughout our nation."

"Hidden 'junk fees' added to hotel room bookings often confuse or deceive consumers, taking a bite out of the family vacation budget," said Castor. "As a top vacation destination, Florida families and visitors need relief from these concealed charges. Excessive junk fees have inflated costs, leaving millions of Americans on the hook for tens of billions of dollars each year, stifling competition, and adversely impacting consumers, workers, small businesses, and entrepreneurs. Our No Hidden FEES Act will enhance transparency, ensuring travelers can make fully informed decisions without being deceived by hidden fees."

If enacted, the ‘No Hidden FEES Act’ would prohibit deceptive or dishonest pricing advertisements for short-term accommodations. It mandates that both lodging providers and third-party sellers furnish precise and comprehensive price listings, encompassing all obligatory fees.

However, this is not the first legislative proposal addressing the elimination of hidden or "junk" fees often added to the upfront advertised price of hotel stays and short-term accommodations. A parallel bill, the Hotel Fees Transparency Act, was introduced in the Senate in July by Sens. Amy Klobuchar and Jerry Moran and is supported by AHLA.

"The No Hidden FEES Act establishes a unified standard for mandatory fee display throughout the lodging industry — from short-term rental platforms to online travel agencies, search engines, metasearch sites, and hotels," said Chip Rogers, AHLA president and CEO. "This legislation ensures that wherever consumers shop for lodging, mandatory fees are included in the displayed price. AHLA appreciates the leadership of Reps. Kim and Castor in advocating to level the playing field for all types of lodging providers and distributors."

Meanwhile, AHLA's latest data reveals that only 6 percent of hotels nationwide impose a mandatory resort/destination/amenity fee, averaging $26 per night.

In November, AHLA filed a lawsuit against the Biden administration, seeking to reverse the National Labor Relations Board's final ruling on the definition of joint-employer status. Simultaneously, a coalition of House and Senate lawmakers has introduced a resolution aiming to overturn the ruling.

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Report: Rising Labor costs tighten US hotel industry margins
Photo credit: iStock

Report: Labor costs tighten U.S. hotel margins

Summary:

  • U.S. hotel margins tighten as demand slows and labor costs remain high, HotStats reported.
  • Unionized hotels carry 43 percent labor costs, versus 33.5 percent at non-union properties.
  • U.S. sees falling group demand and lower profit conversion since the second quarter.

THE U.S. HOTEL industry is showing signs of strain after a strong start to 2025, according to HotStats. Revenue growth is slowing, occupancy is falling and profit margins are tightening, particularly at unionized properties where labor constraints affect performance.

HotStats’ recent blog post revealed that TRevPAR has barely kept pace with labor costs in the first eight months of the year. While TRevPOR remains positive, gains are offset by declining occupancy, a sign that demand is cooling.

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