NewcrestImage, Dabu Group JV acquires Texas Marriott
The 294-room hotel will undergo a full renovation
By Vishnu Rageev ROct 02, 2023
A JOINT VENTURE between Dallas-based NewcrestImage and Dabu Group has acquired the full-service Marriott Dallas/Fort Worth in Westlake, Texas. The sale was facilitated by Newmark Lodging Capital Markets on behalf of the seller, NewcrestImage said in a statement.
The Marriott, slated for a full renovation, features 294 rooms, some with private balconies. It includes a concierge level with a private lounge, a restaurant, a Starbucks outlet, an outdoor pool, a business center and around 15,000 square feet of meeting space. The building was designed by Mexican architect Ricardo Legorreta, the company said.
"This deal offers an attractive opportunity to partner with a strong investor in acquiring a property with a track record of robust performance and a strategic location in a dynamic market,” said Mehul Patel, managing partner and CEO of NewcrestImage.
The Marriott is close to corporate offices, downtown Grapevine, and key destinations including Charles Schwab Corp.'s world headquarters, DFW International Airport, Texas Motor Speedway, and the 120-store Southlake Town Square shopping area.
Established in 2013, NewcrestImage manages a portfolio of over 70 hotels with nearly 8,000 rooms nationwide. The company has completed transactions involving almost 275 hotels, totaling nearly 30,000 rooms, across 130 communities across the U.S.
In June, NewcrestImage announced partnership with Coury Hospitality to advance efforts in lifestyle hotel development, acquiring a 50 percent ownership stake in Coury. Additionally, in March, a joint venture between NewcrestImage and Hospitality Capital Partners completed the $137.3 million acquisition of 16 hotels from Service Properties Trust, a Massachusetts-based REIT.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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