- Minor Hotels is building a global AI platform to connect guest data and operations.
- It will be developed with Google Cloud, Salesforce, OneTrust and Deloitte.
- Built on Google Cloud’s AI stack with BigQuery and Vertex AI as the data and intelligence layer.
MINOR HOTELS IS building a global data and AI platform to unify guest data, marketing and operations across brands and destinations. The platform will be developed with Google Cloud, Salesforce, OneTrust and Deloitte and deployed this year.
The platform will be developed independently of legacy systems, enabling it to use AI from its technology partners and incorporate generative AI, intelligent agents, and automation, Minor said in a statement. It will enable communications based on guest preferences and past stays, with privacy and governance embedded.
“AI is becoming the front door to travel—and with it, control over demand is shifting,” said Ian Di Tullio, Minor Hotels’ chief commercial officer. “The brands that win will not be the most visible, but the most intelligent: those able to respond in real time, own their data and shape the guest relationship directly. At Minor Hotels, we are building that capability at scale, ensuring we don’t just participate in this new landscape, but define our position within it.”
The platform will be built on Google Cloud’s AI stack, with BigQuery and Vertex AI as the data and intelligence layer, the statement said. This will enable Minor to unify guest data across brands, regions and digital touchpoints and support a continuous stay experience, where guest preferences are carried across properties such as Anantara in Thailand and Tivoli in Portugal.
Mark Micallef, Google Cloud managing director for Southeast Asia, said the future belongs to context-aware AI agents that anticipate needs and execute tasks across the travel journey.
“By anchoring its transformation on Google Cloud’s open and secure full-stack architecture and through native integrations with Salesforce and the solution engineering expertise of partners like Deloitte, Minor Hotels is bypassing the integration hurdles of fragmented legacy systems and establishing a blueprint for more personalized, proactive and responsive guest experiences,” he said.
Minor Hotels will debut The Wolseley Hotels with its first property opening in New York City in early 2027, the company announced in March. New York-based developer Ben-Josef Group Holdings is the owner and developer of the 76-key hotel near Bryant Park in Midtown Manhattan, which will replace The Chatwal New York, part of Hyatt’s Unbound Collection.
