Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
THE ONGOING COVID-19 pandemic had a minimal impact on the U.S. hotel construction pipeline in the first quarter of 2020, according to Lodging Econometrics. However, construction did slow and some developers are delaying the opening of their projects.
The total pipeline expanded to 5,731 projects with 706,128 rooms, up to 1 percent by projects and 3 percent by rooms, year-over-year in the first quarter. However, the pipeline has contracted slightly, less than 1 percent by both project and room counts, quarter-over-quarter, down from 5,748 projects with 708,898 rooms.
The U.S. hotel projects currently under construction stand at an all-time high of 1,819 projects with 243,100 rooms. As many as 144 new hotels with 16,305 rooms were opened in the U.S. from January to March. Though the COVID-19 pandemic has slowed development, LE said, it has not completely stalled it.
There were still 312 new projects with 36,464 rooms announced into the pipeline in the first quarter.
“The U.S. hotel projects scheduled to start construction in the next 12 months total 2,284 projects with 264,286 rooms. Projects in the early planning stage stand at 1,628 projects with 198,742 rooms. Projects in the early planning stage are up 8 percent by projects and 11 percent by rooms, compared to the same period last year,” the report said.
“Developers with projects under construction have generally extended their opening dates by two to four months. For projects scheduled to start construction in the next 12 months, on average, developers have adjusted their construction start and opening dates outwards by four to six months.”
LE predicts a stronger count of openings in the second half of 2020, compared to the first half. Many U.S. hotels have either begun or are in the planning stages of renovating and repositioning their assets while occupancy is low or non-existent, it said. LE recorded 769 active renovation projects with 163,030 rooms and 616 active conversion projects with 69,258 rooms across the U.S.
COVID-19 had impacted only the last 30 days of the first quarter, according to the report.
“It is still early to predict the full impact of the outbreak on the lodging industry. We will have more information to report in the coming months,” LE said.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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