Skip to content

Search

Latest Stories

LE: More than 6,000 hotel projects in U.S. pipeline at Q2 end

Upscale and upper-midscale hotels to lead growth through 2026

LE: More than 6,000 hotel projects in U.S. pipeline at Q2 end

APPROXIMATELY 6,095 PROJECTS with 713,151 rooms are in the U.S. construction pipeline at the end of the second quarter, according to Lodging Econometrics. This all-time high marks a 9 percent year-over-year increase in projects and an 8 percent increase in rooms compared to the second quarter of 2023.

LE’s Q2 2024 U.S. Hotel Construction Pipeline Trend Report revealed 1,171 projects with 147,611 rooms under construction at the end of the second quarter, reflecting a 10 percent increase in projects and a 4 percent increase in rooms year-over-year. LE expects that as interest rates decline, projects scheduled to start in the next 12 months will quickly move to under construction.


Developers' choice

Extended-stay brands remain popular with developers, comprising 36 percent of projects under construction, 33 percent of those starting in the next 12 months and 34 percent of projects in early planning, the report said. Sixty-four percent of these projects are in the middle tier of brands.

LE analysts reported that the upper-midscale chain scale leads with 2,262 projects and 219,547 rooms, the highest project count of all chain scales in the second quarter pipeline. The upscale chain scale follows with 1,417 projects and 175,343 rooms. Combined, these two chain scales account for 60 percent of all projects in the pipeline.

Future perfect

LE reported that around 250 new hotels with 29,777 rooms opened in the U.S. during the first and second quarter of 2024. More than half of these are upscale and upper-midscale, with 154 projects and 19,797 rooms in the upscale category and 237 projects and 23,160 rooms in the upper-midscale category. These two chain scales are expected to see the highest growth rates through 2026.

The upscale chain scale is forecast to grow its supply by 2.2 percent in 2024, while the upper-midscale scale is projected to grow by 2 percent. Both are expected to grow by 2.3 percent in 2025, with 3 percent and 2.6 percent growth, respectively, in 2026.

Around 90 new extended-stay hotels with 9,134 rooms opened in the U.S. during the first and second quarter. By year-end 2024, 223 new extended-stay hotels with 22,933 rooms are expected to open. In 2025, 304 hotels with 31,225 rooms are anticipated, while LE forecasts 363 new hotels with 38,165 rooms in 2026.

LE forecasts an additional 400 projects with 44,451 rooms for the remainder of 2024, bringing the total to 650 new hotels with 74,228 rooms by year-end. This is a 35 percent increase over the 480 hotels with 60,922 rooms that opened in 2023.

For 2025, LE analysts anticipate 779 new hotels with 87,405 rooms. For the first time, LE’s U.S. New Hotel Openings Forecast for 2026 estimates 928 projects with 101,796 rooms, representing a 1.8 percent increase in new supply.

LE recently reported the U.S. leads the global full-service hotel pipeline in the first quarter of 2024 with 2,272 projects and 341,854 rooms, making up 41 percent of the worldwide total. Dallas and Los Angeles rank among the top five cities globally.

More for you

ExStay Washington DC

Third regional ExStay workshop set for D.C.

Summary:

  • ESLA and Kalibri will hold the third ExStay workshop on July 30 in Washington, D.C., following sessions in Atlanta and Dallas.
  • The event will feature experts from brands, operators, data firms and advisory groups.
  • Sessions will cover investment and include Q&As on developing, renovating, converting and operating extended stay assets.

THE EXTENDED STAY Lodging Association and Kalibri Labs will host the third quarterly ExStay workshop on July 30 in Washington, D.C., following earlier sessions in Atlanta and Dallas. The event will bring together extended stay lodging executives for networking.

Keep ReadingShow less
Deloitte value-seeking report 2025

Study: Consumers seek value over low prices

Summary:

  • Consumers are prioritizing value over low prices, pushing brands—including hotels—to adapt, Deloitte finds.
  • Economic uncertainty and inflation are driving caution and shifting views on pricing and spending.
  • Value-seeking by generations: 49 percent of Gen X, 43 percent of Boomers, 40 percent of Millennials and 44 percent of Gen Z.

AMID ECONOMIC UNCERTAINTY and inflation, U.S. consumers are prioritizing value over low prices, favoring brands with added benefits, according to a Deloitte study. This shift is reshaping the market as companies, including hotels, adapt to changing expectations.

Keep ReadingShow less
Red Roof partners with FreedomPay to streamline payments in 700+ U.S. hotels
Photo credit: Red Roof

Red Roof taps FreedomPay for 700+ hotels

Summary:

  • Red Roof is contracting with FreedomPay to provide payments across its 700+ U.S. hotels.
  • The company will gain an integrated solution, improved service, cost savings and efficiency.
  • The company is investing in people and technology to advance the brand, president Zack Gharib told Asian Hospitality.

RED ROOF IS contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels in the U.S. The company will receive an integrated payment solution, upgraded service, cost savings and operational efficiency, according to a statement.

Keep ReadingShow less
Gen Z Shifts Hotel Shopping: Tech, Experiences & Values

Survey: Gen Z redefines hotel shopping

Summary:

  • Younger consumers are redefining hotel discovery through platform-hopping and peer input, according to SOCi.
  • Fragmented search and discovery are reshaping how trust is built.
  • About one-third of consumers aged 18–34 report less brand loyalty than a year ago.

GEN Z IS RESHAPING hotel shopping through multiple platforms, peer input and real-time research, according to SOCi, a marketing platform for multi-location businesses. Unlike previous generations who relied on a single search engine or map app, the younger consumer moves through a series of smaller decisions - starting on TikTok, checking Reddit or Yelp and ending with a Google Maps search.

Keep ReadingShow less
Hotel Tech Advances; Outpaces Operational Readiness

Report: Tech outpaces readiness in hotels

  • A gap is growing between technological potential and operational readiness, with many hotel teams still early in AI use.
  • Distribution teams are evolving with limited resources and uneven investment in talent and automation.
  • The report outlines how commercial teams in hospitality are managing transformation.

THERE IS A widening gap between technological potential and operational readiness, with many hotel staff still early in using AI effectively, according to “The State of Distribution 2025” report. Despite the availability of technology, training, systems and workflows remain in development.

The second edition of the industry benchmark report—published by NYU SPS Jonathan M. Tisch Center of Hospitality and its Hospitality Innovation Hub, in collaboration with RateGain Travel Technologies and HEDNA—noted that as traveler expectations rise, aligning people, processes and platforms is becoming a driver of performance.

Keep ReadingShow less