Skip to content

Search

Latest Stories

LE: Charlotte 15th among top 25 U.S. markets with 67 projects

More than 65 percent of the city's projects are upscale and upper-midscale, totaling 44 projects

LE: Charlotte 15th among top 25 U.S. markets with 67 projects

WITH 67 PROJECTS and 7,772 rooms in its construction pipeline, Charlotte, North Carolina, ranks 15th among the top 25 U.S. markets by project count, according to Lodging Econometrics. LE predicts continued growth in the city’s future.

Hotels under construction in the city total 11 projects and 1,435 rooms at the end of the first quarter, with 31 projects and 3,466 rooms set to begin construction in the next 12 months, and 25 projects totaling 2,871 rooms in early planning.


LE's first quarter hotel development data for Charlotte, released ahead of the Hospitality Industry Technology Exposition and Conference, showed that more than 65 percent of the projects are upscale and upper-midscale brands, totaling 44 projects and 5,007 rooms combined.

Three key market tracts (submarkets) in Charlotte—Monroe and Rock Hill with 14 projects totaling 1,458 rooms, Concord and Salisbury with 11 projects totaling 897 rooms, and the Charlotte central business district with nine projects totaling 1,643 rooms—account for approximately 51 percent of the projects and rooms in Charlotte’s total construction pipeline as of the first quarter, according to the LE report.

Meanwhile, Charlotte ranks ninth in the U.S. by project volume for conversion activity, with a total of 17 projects and 1,758 rooms through renovation and conversion.

Looking ahead, LE forecasts five projects totaling 511 rooms for new hotel openings in the Charlotte market in 2024, representing a 1.2 percent growth in room supply. In 2025, Charlotte is expected to grow its supply by 1.5 percent, with six new hotels totaling 652 rooms projected to open.

LE recently reported that the U.S. leads the global full-service hotel pipeline with 2,272 projects and 341,854 rooms in the first quarter of 2024, accounting for 41 percent of the global total.

More for you

Trump’s One Big Beautiful Bill Act Pass Senate in 51–50 Vote

Trump’s “Big, Beautiful Bill” passes Senate

Summary:

  • U.S. Senate narrowly passes “One, Big, Beautiful Bill Act.”
  • AAHOA thanks lawmakers, cites tax certainty and flexibility for small business owners.
  • Bill faces tougher path in House amid divisions within Trump’s party.

THE U.S. SENATE on Tuesday narrowly passed President Donald Trump’s flagship legislation, the ‘One Big Beautiful Bill Act’ (H.R. 1), which includes tax breaks and spending cuts the administration says will benefit U.S. citizens. AAHOA backed its final passage in both chambers of Congress, although concerns remain about the inclusion of a remittance tax that could impact Indian Americans.

Keep ReadingShow less
Red Roof partners with FreedomPay to streamline payments in 700+ U.S. hotels
Photo credit: Red Roof

Red Roof taps FreedomPay for 700+ hotels

Summary:

  • Red Roof is contracting with FreedomPay to provide payments across its 700+ U.S. hotels.
  • The company will gain an integrated solution, improved service, cost savings and efficiency.
  • The company is investing in people and technology to advance the brand, president Zack Gharib told Asian Hospitality.

RED ROOF IS contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels in the U.S. The company will receive an integrated payment solution, upgraded service, cost savings and operational efficiency, according to a statement.

Keep ReadingShow less
Gen Z Shifts Hotel Shopping: Tech, Experiences & Values

Survey: Gen Z redefines hotel shopping

Summary:

  • Younger consumers are redefining hotel discovery through platform-hopping and peer input, according to SOCi.
  • Fragmented search and discovery are reshaping how trust is built.
  • About one-third of consumers aged 18–34 report less brand loyalty than a year ago.

GEN Z IS RESHAPING hotel shopping through multiple platforms, peer input and real-time research, according to SOCi, a marketing platform for multi-location businesses. Unlike previous generations who relied on a single search engine or map app, the younger consumer moves through a series of smaller decisions - starting on TikTok, checking Reddit or Yelp and ending with a Google Maps search.

Keep ReadingShow less
Hotel Tech Advances; Outpaces Operational Readiness

Report: Tech outpaces readiness in hotels

  • A gap is growing between technological potential and operational readiness, with many hotel teams still early in AI use.
  • Distribution teams are evolving with limited resources and uneven investment in talent and automation.
  • The report outlines how commercial teams in hospitality are managing transformation.

THERE IS A widening gap between technological potential and operational readiness, with many hotel staff still early in using AI effectively, according to “The State of Distribution 2025” report. Despite the availability of technology, training, systems and workflows remain in development.

The second edition of the industry benchmark report—published by NYU SPS Jonathan M. Tisch Center of Hospitality and its Hospitality Innovation Hub, in collaboration with RateGain Travel Technologies and HEDNA—noted that as traveler expectations rise, aligning people, processes and platforms is becoming a driver of performance.

Keep ReadingShow less
Peachtree Group's Residence Inn by Marriott under construction in downtown San Antonio, topping out milestone reached, June 2025

Peachtree tops out San Antonio Residence Inn

Peachtree Hotel to Open in Summer 2026 with 117 Extended-Stay Rooms

PEACHTREE GROUP HELD a “topping out” for its Residence Inn by Marriott in downtown San Antonio, Texas, marking completion of the structural phase of the 10-story, 117-room hotel. The property, co-developed with Austin-based Merritt Development Group, is scheduled to open in summer 2026.

The extended-stay hotel will be owned by Peachtree and managed by its hospitality management division, the company said in a statement.

Keep ReadingShow less