- Landingplace launched a platform to acquire and convert hotels.
- It launched a corporate bond program with an ISIN for London OTC trading.
- It will use select properties to showcase the operating model.
LANDINGPLACE HOTELS LAUNCHED Landingplace Holdings, an ownership platform to acquire and convert existing hotels into Landingplace-branded properties. The platform creates a capital framework to fund the initial portfolio of corporate properties and accelerate early franchise growth.
Landingplace also established a corporate bond program with an International Securities Identification Number, eligible for trading on London-based OTC markets, the company said in a statement. The program provides infrastructure to fund hotel acquisitions and conversions under Landingplace’s brands.
Bluffton, South Carolina–based Landingplace is led by Jeremy Bratcher, cofounder and CEO, and Jacob Amezcua, cofounder and president. The company’s brands include Landingplace Suites, Landingplace Select, Respoint Inn and Borderless Hotel Alliance, according to its website.
“From the beginning, Landingplace was designed as an owner-first platform built by operators who understand the realities of hotel ownership,” said Bratcher. “Launching Landingplace Holdings allows us to put that philosophy into action by acquiring and converting properties ourselves, demonstrating how our operational model performs in the marketplace.”
The platform will initially focus on a limited number of corporate demonstration properties to showcase the operating model for prospective franchise partners, the statement said. This allows the company to demonstrate its approach through proof-of-concept properties.
Landingplace will acquire and convert midscale hotels into Landingplace Suites, its extended-stay brand and Landingplace Select, its select-service brand for shorter stays.
Amezcua said many owners evaluating new brands want to see real-world examples before deciding.
“By actively acquiring and repositioning hotels ourselves, we’re able to demonstrate exactly how our operational model performs in the marketplace,” he said.
Bond program
The bond program is structured with Wolfline Capital, an investment banking firm and JTC Group, which serves as registrar and provides administrative support. Wolfline officials said the structure reflects rising investor interest in hospitality platforms focused on operations and growth.
“Landingplace represents a new generation of hospitality platforms built around owner economics,” said Nikita Dolgii, Wolfline Capital managing partner. “The capital structure supporting Landingplace Holdings gives the company a framework to execute its acquisition and conversion strategy.”
Using settlement systems including Euroclear and CREST, the program provides a framework for capital formation to support the company’s acquisition strategy.
“Access to institutional capital markets infrastructure allows us to approach acquisitions with discipline and scalability,” Bratcher said. “Our goal is to build a portfolio of corporate-owned properties that showcase the brand and create momentum for franchise growth.”
Growth opportunity
Several ownership groups and prospective franchise partners are evaluating conversion opportunities alongside Landingplace’s corporate acquisitions as the company establishes its first portfolio of branded properties and early system growth. The initiative aims to help hotel owners manage rising costs, higher financing pressure and changing guest expectations.
“Owners today are facing a rapidly changing landscape,” Amezcua said. “By participating as owners ourselves, we demonstrate that the Landingplace model isn’t just theoretical—it’s something we operate alongside our franchise partners.”
Landingplace officials said the ownership platform is meant to complement, not replace, the company’s franchise growth strategy.
“The corporate ownership program allows us to accelerate early momentum and provide real examples of how the Landingplace model works in practice,” Bratcher said.
Hihotels by Hospitality International recently reported a 97 percent franchisee retention rate and launched “The Legacy Circle” to honor partners with up to 40 years with the brand.
