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Knowland introduces sales certification program for hospitality professionals

The program aims to boost sales careers by showcasing skills to employers

Knowland introduces sales certification program for hospitality professionals

HOSPITALITY RESEARCH FIRM Knowland recently launched the Knowland Certification Program. The program offers three certification credentials aimed at enabling hotel sales professionals to enhance their skills, elevate their professional profiles and demonstrate proficiency in management, Knowland said in a statement.

“Today’s data-driven solutions require hoteliers and software companies to work together to ensure software investments are being used to their fullest potential,” said Jessica Carey, VP customer operations, Knowland. “Knowland is a vital sales skill and a must-have expertise for today’s sales teams; therefore, having a certification program advances our efforts to demonstrate that sales teams are comfortable and knowledgeable in all aspects of the platform and can prove that knowledge.”


Sales professionals who come to the table with verifiable experience can advance their careers by documenting their skills and efficiently communicating that value to current or potential employers, Knowland said.  The program provides three credential levels: Certified Knowland Sales Leader Professional, Certified Knowland Power User Professional and Certified Knowland Revenue Leader Professional (launching in 2024).

Knowland users can enroll in the certification course here.

In 2022, Hyatt Corp. expanded its collaboration with Knowland, becoming the first global hotel brand to provide Knowland database access through a portfolio-driven initiative for its properties.

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Small Hotels Struggle With Guest Acquisition

Study: Guest acquisition lags at small hotels

Summary:

  • 16 percent of small accommodation businesses focus on attracting guests, SiteMinder finds.
  • 40 percent cite knowledge gaps as a barrier to adopting booking technology.
  • Next-gen Little Hotelier adds tools once limited to larger properties.

ONLY 16 PERCENT of small accommodations worldwide spend more time attracting guests, while 49 percent focus on daily operations, according to a SiteMinder study. Although 53 percent would prefer to focus on guest acquisition, they remain occupied with property management tasks.

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