Summary:
- India’s ITC launches premium brand “Epiq Collection” under its asset-right growth strategy.
- The first hotels will open in Puri, Odisha and Tirupati, Andhra Pradesh, within two years.
- Properties will feature regional cuisines and locally inspired dining concepts.
INDIA’S ITC HOTELS’ recently launched its brand “Epiq Collection” under its asset-right expansion strategy. The brand will enable the conversion and repositioning of existing properties into the ITC Hotels network, giving owners and guests access to its distribution platform.
The first Epiq Collection hotels will open in Puri, Odisha and Tirupati, Andhra Pradesh and are currently under development, ITC said in a statement.
“The launch of Epiq Collection marks an important milestone in the evolution of ITC Hotels’ brand architecture,” said Anil Chadha, ITC’s managing director. “It builds on our legacy of sustainability while offering a distinct expression of premium Indian hospitality, one that brings together culinary innovation, service excellence and design sophistication. With the hotels in Puri and Tirupati leading this journey, we are curating guest experiences that are contemporary in sensibility and timeless in their connection to the place.”
Epiq Collection is a portfolio of hotels and resorts, each with its own character, design and sense of place, built on ITC Hotels’ approach to Indian hospitality. The properties will feature regional cuisines and locally inspired dining concepts. Combining social spaces with service, the brand aims to set benchmarks for premium hospitality in India.
Epiq Collection Puri, an owned property with 118 rooms and Epiq Collection Tirupati, a 201-room managed hotel, are scheduled to open within two years. With this launch, ITC Hotels aims to add around 1,000 rooms under the Epiq Collection brand over the medium term, expanding its presence across India.
ITC Hotels’ consolidated revenue rose 20 percent and profit grew 53 percent in the first quarter of the 2026 financial year.
