- IHG launched Noted Collection, focused on conversions.
- The brand will expand globally, starting in Europe.
- It aims for 150+ hotels worldwide in the next decade.
INTERCONTINENTAL HOTELS GROUP launched a new brand, “Noted Collection,” focused on conversions in the upscale to upper-upscale segment. The company expects more than 150 Noted Collection hotels worldwide within the next decade.
It is in discussions with multiple owners, including some with hotel portfolios, for potential inclusion in IHG’s system, the company said in a statement. The brand will expand globally, starting in the Europe, Middle East, Asia and Africa region.
“We’re excited to bring Noted Collection to market, which complements our existing premium brands and builds on the success of Vignette Collection in luxury and lifestyle and our fast-growing conversion brands like voco and Garner,” said Elie Maalouf, IHG’s CEO. “There is strong appetite from owners of high-quality, one-of-a-kind hotels ready to join the power of our platforms and expertise.”
The Noted Collection is IHG's 21st brand and its 11th in 11 years, the statement said. It will join IHG's premium portfolio alongside Crowne Plaza, voco and Ruby, while complementing Hotel Indigo and Vignette Collection. In September, IHG introduced Ruby Hotels, its 20th global brand, to the U.S., designed for city centers and urban locations with entry barriers and space constraints.
“Last year, we acquired urban lifestyle brand Ruby for city break destinations and Noted Collection’s arrival underlines our commitment to invest in a premium portfolio that meets evolving guest and hotel owner needs,” he said. “It also allows guests to enjoy more choice and new experiences with the trust of True Hospitality that comes with every IHG stay.”
Each property is curated for its unique perspective, experiences and conversations, IHG said. The collection has three characteristics: Noteworthy Stays, with hotels selected for their story and design; The Edit, where guest experiences—such as a dish, cocktail, ritual, or soundscape—reveal local culture and Conversation Starters, where service combines IHG standards with a conversational style and details—from notes to curated objects and programming—that create lasting experiences.
For hotel owners, Noted Collection offers the opportunity to join a group of unique properties in urban and resort destinations while retaining each hotel’s identity and benefiting from IHG’s enterprise, loyalty program and global scale.
IHG and Rajdeep Infra & Sales are developing a 135-key voco in Ashiyana, Lucknow, India, set to open in the third quarter of 2029.
