The promoters of ANK, Pride and Brij are from the Clarks Hotels family
The Indian Hotels Co. Ltd expanded its portfolio beyond 550 hotels by acquiring stakes in ANK Hotels and Pride Hospitality and signing a distribution agreement with Brij Hospitality.
Vishnu Rageev R is a journalist with more than 15 years of experience in business journalism. Before joining Asian Media Group in 2022, he worked with BW Businessworld, IMAGES Group, exchange4media Group, DC Books, and Dhanam Publications in India. His coverage includes industry analysis, market trends and corporate developments, focusing on retail, real estate and hospitality. As a senior journalist with Asian Hospitality, he covers the U.S. hospitality industry. He is from Kerala, a state in South India.
IHCL expands portfolio past 550 hotels by through acquisitions and partnerships.
Promoters of ANK, Pride and Brij come from the Clarks Hotels family.
ANK and Pride operates midscale hotels, Brij focuses on the boutique and experiential segment.
THE INDIAN HOTELS Co. Ltd acquired a controlling stake in ANK Hotels Pvt. Ltd and Pride Hospitality Pvt. Ltd and signed a distribution agreement with Brij Hospitality Pvt. Ltd. The deals expand IHCL’s portfolio to more than 550 hotels, increase its midscale presence to over 240 properties and add the Brij brand.
The promoters of ANK Hotels, Pride Hospitality and Brij Hospitality come from the Clarks Hotels family, IHCL said in a statement.
“India’s hospitality sector has witnessed sustained demand momentum over the last three fiscal years, reflective of the country’s growing economic prominence and rising discretionary spends,” said Puneet Chhatwal, IHCL’s managing director and CEO. “The outlook for the sector remains buoyant as demand outpaces supply and India continues to be an under-served hospitality market, especially in the mid-market segment. Our partnership with ANK, Pride and Brij Hospitality is a multipronged approach addressing India’s heterogeneous market landscape and is in line with IHCL’s five-year road map ‘Accelerate 2030’ of unlocking India’s tourism potential.”
ANK Hotels and Pride Hospitality operate 135 midscale hotels across 110 locations under The Clarks Hotels & Resorts brand, the statement said. These will be integrated into IHCL’s portfolio, mainly under the Ginger brand. Brij Hospitality’s 19 properties will add to IHCL’s presence in the boutique and experiential segment.
“Furthering IHCL’s presence in the midscale segment with the transformation of Ginger, this partnership doubles our portfolio to over 240 hotels addressing the needs of the aspirational traveller,” Chhatwal said. “Expanding our brandscape, the strong brand equity of Brij Hotels in India’s cultural and historical centres extends our offering in the experiential boutique luxury segment. With their legacy and hospitality expertise, the key managerial personnel of ANK, Pride and Brij Hospitality will continue to oversee the running of the respective companies, providing business continuity and enabling future growth.”
The transaction supports IHCL’s asset-light strategy, with most new properties under management contracts or operating leases. It advances the company’s ‘Accelerate 2030’ goal of expanding India’s tourism potential and broadens its presence from midscale to boutique luxury.
Ankur Dalwani, IHCL’s executive vice president and chief financial officer, said the company will fund the investment through internal accruals, supported by strong cash flows.
“The primary investment will be used to unlock value in existing assets and fuel future growth opportunities,” he said.
Meanwhile, Tata Sons recently launched a hospitality platform to support IHCL, allowing it to operate group-owned hotels on a revenue-share model while remaining asset-light. The first project is a 195-room Ginger hotel under construction near Kolkata airport.
“Together with IHCL, we carry forward the shared vision of our respective founders, Jamsetji Tata and Babu Brijpal Das Ji, in shaping and propelling India’s tourism journey," said Anant Apurv Kumar and Udit Kumar, founders of Brij Hotels and promoters of Clarks Group. "IHCL’s legacy of showcasing Indian hospitality to the world resonates with our core objective at Brij Hotels – to immerse travellers in the spirit of India’s most storied destinations. Together, we will blend IHCL’s century-old tradition with our experiential approach, creating journeys that honour our shared heritage, nurture local communities and reveal India in its most significant form. We extend our gratitude to Vijay Thacker from Horwath HTL for helping facilitate this strategic alliance.”
“It is with great enthusiasm that we move forward to new vistas with India’s largest hotel group,” said Anoop Kumar, founder of ANK Hotels. “Our forefathers, who sowed the seeds of the hospitality sector in India in 1947, will be proud.”
IHCL and Ambuja Neotia Group recently announced plans to open 15 hotels across West Bengal, Sikkim and Himachal Pradesh over the next five years.
India’s Ministry of Tourism held a two-day Ministers’ Meet in Udaipur on Oct. 14-15.
It aims to develop at least one tourist destination per state under Viksit Bharat roadmap.
The ministry plans to develop 50 destinations under “One State: One Global Destination.”
INDIA’S TOURISM MINISTRY hosted a two-day State Tourism Ministers’ Meet in Udaipur on Oct. 14-15 to plan the next phase of tourism development. The initiative aims to establish at least one tourist destination in each state and union territory, in line with India’s Viksit Bharat roadmap.
The consultation advanced the ‘One State: One Global Destination’ vision, a Union Budget 2025–26 initiative, the Tourism Ministry said in a statement. The ministry outlined a roadmap to develop 50 destinations under this vision.
“This meeting marks a defining moment for Indian tourism,” said Gajendra Singh Shekhawat, India’s tourism minister. “By pooling our resources, expertise and vision, we are committed to creating a portfolio of destinations that not only showcase India’s diversity but also compete globally in experience, infrastructure and sustainability.”
The inaugural session began with remarks by V. Vidyavathi, India’s tourism secretary.
Over two days, the meeting focused on two pillars of India’s national tourism strategy: Destination Development and Destination Management, the statement said. States and territories presented proposals for developing destinations, outlining strategies for infrastructure, experience and sustainability.
The sessions explored two strategies: developing 50 tourism hubs led by private investment and introducing performance-linked incentives through a Destination Maturity Model to reward excellence in management and visitor experience.
Suman Billa, additional secretary and director general for tourism, appreciated the collaborative contributions of states and stakeholders and reaffirmed the ministry’s commitment to incorporating these insights into the final design and rollout of the new schemes.
Regional presentations allowed states and territories to highlight one potential site for global destination development. A special consultation on the draft Integrated Tourism Promotion Scheme Guidelines was also held to guide India’s global tourism positioning.
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