- Hyatt ended 2025 with its highest U.S. room signings in five years.
- More than 80 percent of its U.S. pipeline are new builds.
- Its global development pipeline reached about 148,000 rooms.
HYATT HOTELS CORP. ended 2025 with its highest U.S. room signings in five years, up 30 percent from 2024, with half in new markets. The growth was driven by activity across Hyatt’s five brands and its loyalty program, which has more than 63 million members.
Hyatt’s global development pipeline reached about 148,000 rooms, 40 percent of its total room base and up 7 percent from 2024, the company said in a statement. Members staying more than 50 nights per year increased 13 percent in 2025 compared to 2024.
“2025 was a milestone year for Hyatt as we thoughtfully expanded our portfolio, using market insights, World of Hyatt member spend and owner feedback to identify the right growth opportunities for Hyatt,” said Mark Hoplamazian, Hyatt president and CEO. “Owners continue to grow with Hyatt because they trust Hyatt’s data-driven performance model, value the power of our brands and benefit from the scale of our global network. Looking ahead, we will continue to elevate our brands, our talent and our technology to drive guest preference, owner value and long-term success.”
More than 80 percent of the U.S. pipeline are new builds, and the introduction of brands such as Hyatt Select and Unscripted by Hyatt is expected to increase conversions in the coming years, the statement said. Asia Pacific remained a priority, with growth in markets including Greater China and India. The Classics portfolio, including Grand Hyatt, Hyatt Regency, Destination by Hyatt and Hyatt Centric, signed nearly 6,000 rooms in the region.
Hyatt’s Luxury portfolio, including Park Hyatt, Alila, Miraval, Impression by Secrets and The Unbound Collection by Hyatt, has a pipeline of more than 10,000 rooms. Upcoming openings include The Clayfield in Niagara-on-the-Lake, Ontario, scheduled for August 2026. In December, Hyatt named Mr & Mrs Smith founder Tamara Lohan interim global brand leader for its luxury portfolio.
The company’s newest Essentials brands—Unscripted by Hyatt, Hyatt Select and Hyatt Studios—accounted for more than 65 percent of new U.S. deals in 2025. Recent and upcoming openings include Hyatt Select St. Louis Airport in Missouri, Americus Hotel in Allentown, Pennsylvania, and Hyatt Studios Kalispell in Montana, which will include apartment-style suites near Glacier National Park.
Hyatt is using its five brand portfolios and loyalty program to support global growth while focusing on guest experience and owner performance. Lifestyle and Inclusive Collection brands are planning expansion in the Caribbean, Latin America and Europe in 2026.
Hyatt reported mixed third quarter results for the period ending Sept. 30, with fee-based earnings up and overall revenue largely flat. Meanwhile, comparable systemwide RevPAR rose 0.3 percent year over year, led by the company’s luxury brands.
