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Hunter Hotel Conference cancelled for 2020

It had been postponed from its original date in March due to the COVID-19 pandemic

ORGANIZERS HAVE CANCELLED the Hunter Hotel Conference for 2020. Previously the event had been postponed.

The conference had originally been scheduled for March 18 to 20 in downtown Atlanta. Then, on March 11, the World Health Organization declared COVID-19 a global pandemic and President Trump declared a national emergency in the U.S. shortly thereafter.


“Whether we’re architects, attorneys, brokers, consultants, contractors, franchisors, investors, lenders, management companies, media members or play some other roll in our industry, we’ve all experienced the unprecedented over the last few weeks,” said Lee Hunter, COO of Hunter Hotel Advisors that conducts the conference, in a message to event sponsors on Wednesday. “Given the uncertainty of the situation moving forward and with an abundance of caution for everyone’s physical heath as well as the health of everyone’s businesses during this situation, we are canceling the 2020 Hunter Hotel Investment Conference.”

Hunter said holding the event in late June or early July would not be appropriate. Next year’s conference is scheduled for March 9 to 11.

AAHOA rescheduled its 2020 AAHOA Convention & Trade Show in Orlando from April to Aug. 9 to 12. Those plans remain intact.

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Report: Hotels hold margins despite revenue slump

Summary:

  • U.S. hotels adjusted strategies as revenue fell short of budget, HotelData.com reported.
  • Hoteliers prioritized cost, labor and forecasting over rate growth.
  • Six 2026 strategies include shifting from static budgets to real-time forecasts.

U.S. HOTELS ADJUSTED strategies to protect profit margins despite revenue lagging budget, according to Actabl’s HotelData.com. RevPAR averaged $119.22 through Sept. 30, 9 percent below budget, while GOP margins held at 37.7 percent, 1.2 points short of target.

HotelData.com’s “Hotel Profitability Performance Report for Q3 2025” showed operators adjusting forecasts, controlling labor and costs and protecting margins as demand softens and expenses rise. The report indicates an industry shift, with hoteliers relying less on rate growth and more on cost control, labor strategies and forecasting to maintain profitability.

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