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Hilton announces new Homewood Suites prototype

The new design features a reduced footprint, more rooms

Hilton announces new Homewood Suites prototype
Ed Brock
By Ed BrockApr 25, 2021
Ed Brock
Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently assistant editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
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HILTON ’S EXTENDED-STAY Homewood Suites brand is getting a new look. The brand’s new Prototype 10.0 includes a smaller footprint but with more rooms, as well as changes to guest suites and common spaces.

The new prototype draws from design ideas implemented during a 2019 update implemented in open Homewood Suites hotels as part of the brand’s 30-year anniversary. Prototype 10.0 features a site size reduction from 2.49 acres to 2.36 acres and building area reduction by more than 3,350 square feet while increasing the number of rooms from 121 to 131 suites. Another developer-oriented change is new F&B options aimed at increasing revenue.

The suites have been modified so they can be booked individually or as connected groups. The fitness center has been reimagined and guest laundry rooms have been expanded. More common areas have been added inside and outside in the prototype.

“We modernized the brand to appeal to the evolving needs of our guests, who are going to love the functionality and flexibility of the innovations, which are intended to make them feel both empowered and cared for, whether they’re with us for an overnight trip or an extended stay,” said Rick Colling, global head of Homewood Suites.

Prototype 10.0 is expected to be in market in 2023 and includes input from owners. Later this year, Homewood Suites will undergo an updated brand identity, including a new logo, and the brand will release a renovation guide for existing hotel owners to provide guidance and direction on updating elements of their hotels.

In March, Choice Hotels International’s flagship brand, Comfort Inn, announced its new Rise & Shine prototype. The first hotel under that prototype also is expected to open in 2023.

Azim Saju, CEO and president of HDG was one of several owners consulted on the design.

“It’s not every day you can say that you directly influenced a brand’s new product, but the Comfort prototype is a great example of how Choice Hotels’ collaboration with owners and developers ensures a win for everyone,” Saju said. “I’m always looking for ways to optimize returns for my investments. I know Choice is, too. I’m proud to have been a part of an incredible project that will be a game changer in the market of current and prospective owners as well as our guests.”

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