- G6 tapped Protect24.ai to enhance guest safety at 1,500+ locations.
- Protect24.ai monitors and analyzes activity to support guest and staff safety.
- This initiative reinforces G6’s commitment to safety across its properties.
G6 HOSPITALITY CONTRACTED with Protect24.ai to improve guest safety across more than 1,500 Motel 6 and Studio 6 locations in the U.S. and Canada. The platform gives G6 franchisees early visibility into suspicious activity, reputational risks and potential criminal exposure, supporting timely decisions.
Protect24.ai monitors and analyzes activity to support guest and staff safety, G6 said in a statement. The collaboration advances G6 Hospitality’s commitment to safety across its properties.
“This partnership with Protect24.ai is a direct investment in guest safety,” said Sonal Sinha, G6’s CEO. “We are equipping our franchisees with the tools and technology they need to stay ahead of emerging threats and protect their businesses, employees and guests.”
The Human Traffic Indicator identifies unusual foot traffic that may indicate unauthorized activity, overcrowding, or non-guest room usage, the statement said. The platform also detects potential illegal escort operations by correlating booking behavior, online signals and repeat-visitor patterns.
It tracks recurring individuals linked to prior incidents or elevated risk profiles and cross-references guest and visitor signals with missing person data to support early awareness and coordination with law enforcement. The platform identifies instances of hotel images used externally for illicit or misleading purposes and provides a dedicated safety hotline offering real-time guidance to staff on interpreting alerts, taking safe actions and reporting incidents.
G6 opened 38 Studio 6 locations in 2025, including conversions and new builds, across U.S. markets. The expansion supports the company’s technology, operations and franchise initiatives.
