Summary:
- G6 Hospitality and the Texas Hotel & Lodging Association will support Texas hotel advocacy.
- G6 adds an economy-brand perspective to policy and support discussions.
- The two will co-host workshops for market education and talent development.
G6 HOSPITALITY, PARENT of Motel 6 and Studio 6, recently joined the Texas Hotel & Lodging Association to expand a statewide coalition on advocacy, public safety and market growth for its Texas franchisees. The company brings an economy-brand perspective to discussions that influence policy, operations and guest experience across the state.
The two will co-host workshops, forums and tech showcases to support market education, best-practice sharing and talent development statewide, the duo said in a statement.
“As we join THLA, our goal is to contribute to a stronger Texas lodging ecosystem—advocating smart policy, elevating safety and guest experience and providing collaborative learning opportunities for our franchisees and employees statewide,” said Sonal Sinha, G6 Hospitality's CEO. “We’re proud to add our voice and scale to THLA’s efforts while equipping our franchisees with Texas-specific resources to operate confidently and grow.”
The company will support discussions on competition, consumer protection, tourism promotion and workforce initiatives for independent and branded hotels, the statement said. OYO CEO Ritesh Agarwal is chair of G6 Hospitality.
“G6 Hospitality’s membership strengthens our initiatives that help advance Texas hotels," said Scott Joslove, THLA's president and CEO. "Their reach in the economy segment brings valuable insights to policy development, workforce initiatives and community safety programs that benefit properties in every market and price point."
THLA works with state and local leaders to promote business growth, protect consumers, and support hotels with legal guidance, policy insights and education, the statement said. The association will provide Texas-specific compliance and operations training for G6 owners and teams alongside G6’s standards.
G6 Hospitality and Galaxy Hotels Group are expanding the Motel 6 and Studio 6 footprint in the U.S., starting with about 10 Galaxy-managed hotels totaling more than 1,300 rooms, with more to follow.
