- G6 launched G6 Marketplace to support franchisee supply chains.
- It is built with StoreHippo, a B2B and e-commerce platform.
- The platform connects hotel franchisees and suppliers in a single ecosystem.
G6 HOSPITALITY LAUNCHED G6 Marketplace, a procurement platform to support supply chain operations across its franchise network. It allows franchisees to source supplies, access uniform pricing and place orders through a single platform.
Designed to address fragmented suppliers, cost volatility and limited visibility in hospitality procurement, the marketplace brings suppliers, inventory, pricing and ordering into a single digital platform, G6 said in a statement. It provides operational control and efficiency across the U.S. and Canada.
“Procurement has historically been one of the most complex parts of hotel operations, often placing unnecessary burden on owners,” said Sonal Sinha, G6 CEO. “Our franchise owners are the foundation of our business and G6 Marketplace is a direct response to their needs for a simpler way to run their properties. By applying technology and scale, we are reimagining supply chains, making procurement standardized, cost-efficient and transparent across our network.”
G6, parent of Motel 6 and Studio 6 brands, is led by Chairman Ritesh Agarwal, also Group CEO of PRISM, and Sinha.
The marketplace centralizes procurement, enabling consistent pricing and quality while reducing operational friction and managing supplier relationships, the statement said. Using a standardized framework, it improves demand planning, spend visibility and cost efficiency while providing vendor oversight at scale.
The platform, built with StoreHippo, a B2B and e-commerce platform, digitizes hospitality procurement by connecting hotel franchises and suppliers in a single ecosystem, centralizing workflows.
Rajiv Kumar Aggarwal, StoreHippo founder and CEO, said G6 Hospitality has built more than a traditional marketplace, creating a connected, streamlined approach to enterprise procurement.
“At StoreHippo, we are proud to support this shift by enabling a unified enterprise ecosystem that brings greater efficiency, visibility and consistency across their network,” he said.
In 2025, G6 opened 38 Studio 6 locations, including conversions and new builds across the U.S., aligned with investments in technology, operations and franchisees.
In February, G6 partnered with Protect24.ai to enhance guest safety across more than 1,500 Motel 6 and Studio 6 locations in the U.S. and Canada. The platform provides franchisees with early visibility into suspicious activity, reputational risks and potential criminal exposure, enabling timely, informed decision-making.
