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CoStar: U.S. hotel performance dips in fourth week of July

San Diego saw the largest ADR increase, up 12 percent to $294.80

CoStar: U.S. hotel performance dips in fourth week of July

THE U.S. HOTEL industry saw lower performance in the fourth week of July compared to the previous week, with mixed year-over-year results, according to CoStar. Key metrics such as occupancy, RevPAR, and ADR all declined from the prior week.

Occupancy fell to 72 percent for the week ending July 27, down from 73.5 percent the previous week and showing a 0.4 percent year-over-year decrease. ADR stood at $164.45, compared to $165.91 the prior week, reflecting a 1.3 percent increase from last year. RevPAR was $118.37, down from $122.02 the previous week but up 0.9 percent compared to the same period in 2023.


Among the top 25 markets, New Orleans saw the highest year-over-year occupancy increase, rising 16.9 percent to 66.7 percent. San Diego posted the largest ADR lift, up 12 percent to $294.80.

Nashville experienced the steepest RevPAR decline, down 24.2 percent to $128.78, due to comparisons with George Strait concert dates on July 28-29, 2023.

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Deloitte Survey: Holiday Travel Soars but Average Trips Fall
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Report: Holiday travel up, average trips down

Summary:

  • Most Americans are planning holiday travel for the first time in five years, Deloitte reported.
  • Gen Z and millennials now account for half of holiday travelers.
  • About 57 percent of travelers choose driving over flying to cut costs.

MORE THAN HALF of Americans plan to travel between Thanksgiving and early January for the first time in at least five years, according to a Deloitte survey. However, the average number of trips dropped to 1.83 from 2.14 last year.

Deloitte’s “2025 Holiday Travel Survey” reported that the average planned holiday travel budget is down 18 percent to $2,334. More travelers plan to stay with friends or family rather than book hotels or rentals.

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