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CoStar: MLK holiday affects performance for week ending Jan. 25

Los Angeles saw the highest YOY occupancy growth among the top 25 markets

CoStar hotel insights
Occupancy declined to 54.3 percent for the week ending Jan. 25, down from 55.8 percent the previous week, according to CoStar. ADR dropped to $154.21 from $155.81, and RevPAR fell to $83.74 from $86.93.

CoStar Report: MLK Holiday Impacts U.S. Hotel Performance in January 2025

U.S. HOTEL PERFORMANCE showed mixed results in the fourth week of January due to the Martin Luther King Jr. Day holiday shift, according to CoStar. Key metrics, including occupancy, ADR, and RevPAR, declined from the previous week, while ADR rose year-over-year.

Occupancy declined to 54.3 percent for the week ending Jan. 25, from 55.8 percent the previous week, reflecting a 3.4 percent year-over-year decrease. ADR dropped to $154.21 from $155.81, also down 3.4 percent compared to the same period last year. RevPAR fell to $83.74 from $86.93, marking a 0.2 percent year-over-year decline.


Among the top 25 markets, Los Angeles saw the highest year-over-year occupancy growth, up 6 percent to 68.7 percent.

Washington, D.C., saw the highest ADR and RevPAR gains, driven by the presidential inauguration, with ADR up 78 percent to $285.56 and RevPAR rising 86.8 percent to $169.23.

Chicago experienced the steepest RevPAR decline, down 34 percent to $52.88, followed by Seattle, which saw a drop of 11.9 percent to $80.19.

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Hilton Launches ‘Diamond Reserve’ in Hilton Honors Loyalty Program
Photo Credit: Hilton

Hilton launches ‘Diamond Reserve’ loyalty level

Summary:

  • Hilton introduced Diamond Reserve, its top Honors tier for frequent travelers.
  • Diamond Reserve requires 80 nights and $18,000 in annual eligible spend.
  • The company also lowered requirements for its two existing elite tiers.

HILTON WORLDWIDE HOLDINGS introduced Diamond Reserve, a top tier in Hilton Honors loyalty program that will debut in January. It includes perks such as a Confirmable Upgrade Reward at booking, guaranteed 4 p.m. late checkout and 24/7 customer service.

Meanwhile, Hilton is lowering requirements for its two existing elite tiers, the company said in a statement. Beginning in 2026, Gold will require 25 nights instead of 40 and Diamond 50 instead of 60. Existing benefits, including room upgrades, food and beverage credits and lounge access, remain unchanged.

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