The online program is available for continuous hospitality learning
By Vishnu Rageev RDec 28, 2024
CHOICE UNIVERSITY, OPERATED by Choice Hotels International, recently launched the online "School of Business Principles & Financial Management" program to train owners and operators of Choice Hotels-branded properties in hotel management. The program equips owners with the tools and knowledge to make informed decisions, improve operations and increase profitability, Choice said in a statement.
“Choice University’s schools offer our community of owners targeted learning in key areas of hotel management,” said Jeneane Becker, Choice University's dean. “Our new School of Business Principles & Financial Management is designed to help them elevate their hotels’ financial performance.”
The new program includes instruction on benchmarking performance, enabling owners to measure their hotel’s results against industry standards and competitors to identify areas for improvement, the statement said. It also covers income statement and balance sheet basics, helping owners understand and analyze financial statements to make informed decisions.
The course includes 10 revenue management strategies designed to optimize revenue, improve guest satisfaction and increase occupancy rates, Choice said. It explains how to use Choice’s “Your Key to Profit” resources, which provide insights and practices to boost profitability.
In addition to the School of Business Principles & Financial Management program, ChoiceU offers the School of Hospitality Excellence & Hotel Operations, focusing on guest satisfaction, cleanliness and operational efficiency, and the School of Hotel Investment & Development, which helps owners prepare for growth, identify expansion opportunities and secure financing.
Furthermore, ChoiceU plans to launch the School of Leadership Development, the School of Professional Studies, and the School of Sales & Revenue, the statement said. ChoiceU courses are online, making them accessible for ongoing hospitality learning and development.
Choice recently announced the 2024 recipients of its “Your Community, Your Choice” grant, donating $75,000 to support hotel owners in funding local nonprofits, marking the initiative’s fifth anniversary. Since 2019, the program has donated $275,000 across more than 70 hotels in the U.S.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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