Skip to content

Search

Latest Stories

Choice offering $50,000 in grants for community impact initiatives

The company will award the money to 10 franchisees to support their local outreach programs

Choice offering $50,000 in grants for community impact initiatives

TO RECOGNIZE AND support hotel owners' community service efforts during the pandemic, Choice Hotels International will provide $50,000 in grants. The money will go to the recipients’ choice for local outreach programs.

Originally launched in 2019, Choice’s “Your Community, Your Choice: Local Business Grant Program” will award $5,000 grants to 10 winning franchisees, helping them to make a positive impact in their community. The program will help its hotel owners further their longstanding commitment to caring for the communities outside their hotel doors, the company said.


"Our franchisees and their hotel staff are always serving their communities as well as their guests, and over the past year they have truly exemplified the concept of 'service' beyond the hotel and into the local community — including everything from making masks for healthcare workers to providing rooms and meals to the most vulnerable," said Patrick Pacious, Choice’s president and CEO. "To commend their unwavering commitment to community, especially amid these unprecedented circumstances, we are honoring them again with the 'Your Community, Your Choice' grant program and doubling the contribution and winners."

Initiatives that will be considered for the grant include those supporting people who have been impacted by the COVID-19 pandemic; rebuilding communities affected by natural disasters; caring for those less fortunate with food or clothing drives; mentoring youth or young professionals; promoting sustainability; honoring local heroes and supporting other local businesses or organizations, such as schools and parks, Choice Hotels said.

The deadline to apply for the grant is Sept.24. Winners will be announced Oct. 21.

In April last year, Choice Hotels conducted a program to provide mattresses to medical facilities under its “Stay Home, Send Beds” initiative, along with Serta Inc. The company support the International Franchise Association’s Franchising Gives Back program, which provides education, resources and direct financial support to small businesses and local non-profit partners across the country. It also partners with the American Red Cross and Operation Homefront, which provides housing to military families.

Other community support programs implemented by Choice include its Room to be Green program, which aims to reduce the company’s carbon footprint, and partnering with Clean the World to recycle discarded soap and shampoo from hotels so that they can be distributed to people in need around the world.

Choice Hotels has more than 7,100 hotels, representing over 600,000 rooms, in nearly 40 countries and territories.

More for you

RevPAR trends for US extended-stay hotels in April 2025

Report: Extended-stay April performance mixed

What's the latest on US extended-stay hotel performance for April 2025?

U.S. EXTENDED-STAY AND overall hotel RevPAR declined in April, reflecting their long-term correlation, according to The Highland Group. Economy and mid-price extended-stay hotels performed better than their respective classes, while upscale extended-stay hotel RevPAR fell in line with all upscale hotels, according to STR/CoStar.

The Highland Group’s “US Extended-Stay Hotels Bulletin: April 2025” reported a 3.6 percent year-over-year increase in extended-stay room nights available. This gain partly reflects the addition of mid-price brands WaterWalk by Wyndham in May 2024 and Executive Residency by Best Western in January to the database.

Keep ReadingShow less
Red Roof and Bridge partner to streamline hotel financing for U.S. owners and developers

Red Roof, Bridge to provide capital to owners

RED ROOF IS working with digital financing platform Bridge, led by Rohit Mathur as CEO, to improve access to capital for hotel owners and developers. The partnership allows Red Roof owners and operators to submit loan requests in about 10 minutes and access Bridge’s network of more than 150 lenders.

The platform provides loan terms by packaging each opportunity with data and side-by-side comparisons to support decision-making, the companies said in a joint statement.

Keep ReadingShow less
Hyatt Unscripted brand hotel showcasing adaptive reuse design

Hyatt adds ‘Unscripted’ to Essentials portfolio

What is Unscripted by Hyatt and how does it work?

HYATT HOTELS CORP. recently added the Unscripted brand, part of Dream Hotel Group, to its Essentials portfolio. Rebranded as Unscripted by Hyatt, it targets growth through adaptive reuse and conversion-friendly projects, filling a gap in Hyatt’s offerings.

More than 40 hotels globally are in discussions to join the brand, which offers independent properties and small portfolios an operating model with minimal oversight and flexible brand standards, Hyatt said in a statement.

Keep ReadingShow less