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CBRE’s Woodworth establishes new consulting practice

He will partner with Hospitality data and analytics firm Kalibri Labs

Mark Woodworth, previously senior managing director for CBRE Hotels Research, has established a consulting and advisory practice, R. M. Woodworth & Associates. Hospitality data and analytics firm Kalibri Labs will provide supporting data for the new firm.

Woodworth, along with Cornell University’s Jack Corgel, founded PKF Hospitality Research consulting firm in 1999 and it was acquired by CBRE in 2014. He is a frequent speaker at industry conferences, is a Dean’s Distinguished Lecturer at Cornell University and is a member of the Travel and Tourism Advisory Council for the Federal Reserve Bank of Atlanta, the Conference of Business Economists, the AHLA Hospitality Investment Roundtable and the Board of Advisors for the Center for Hospitality Research at Cornell University.


“Mark will be working closely with the principals and senior management of Kalibri Labs in furthering strategic research and other services offered to the real estate and investment sectors of the lodging industry,” said Cindy Estis Green, Kalibri Labs CEO and co-founder. “While the COVID-19 pandemic has created a record downturn, the need for a speedy return to health is critical. Mark Woodworth’s breadth of experience, combined with the industry’s most robust database maintained by Kalibri Labs, will initially focus on assisting many hotel entities navigate the path to recovery.”

Woodworth spoke on the same panel as Estis Green during the Americas Lodging Investment Summit in Los Angeles in January.

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Trump policies took center stage in 2025
Photo by Win McNamee/Getty Images

Trump policies took center stage in 2025

Summary:

  • Policy shifts and trade tensions shaped the U.S. hospitality industry.
  • A congressional deadlock triggered a federal shutdown from Oct. 1 to Nov. 12.
  • Visa limitations and the immigration crackdown dampened international travel.

THE U.S. HOSPITALITY industry navigated a year of policy shifts, leadership changes, trade tensions and reflection. From Washington’s decisions affecting travel and tourism to industry gatherings and the loss of influential figures, these stories dominated conversation and shaped the sector.

Policy uncertainty took center stage as Washington ground to a halt. A congressional deadlock over healthcare subsidies and spending priorities triggered a federal government shutdown that began on Oct. 1 and lasted until Nov. 12. The U.S. Travel Association warned the shutdown could cost the travel economy up to $1 billion per week, citing disruptions at federal agencies and the Transportation Security Administration. Industry leaders said prolonged gridlock would further strain hotels already facing rising costs and workforce challenges.

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