Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
IN A $6 BILLION deal, Blackstone Real Estate Partners and Starwood Capital Group plan to acquire Extended Stay America and its paired-share REIT, ESH Hospitality, Inc. The transaction is expected to be completed in the second quarter.
As part of the deal, Blackstone and Starwood would pay $19.50 per paired share in an all-cash transaction. It has been unanimously approved by ESA’s and ESH’s boards of directors and a Starwood affiliate that owns 9.4 percent of ESA has agreed to vote its shares in favor of the transaction.
“After a thorough review of the Company’s business plan, the Boards concluded that the immediate cash premium offered by this transaction is compelling for stockholders,” said Doug Geoga, chairman of the boards.
Bruce Haase, ESA CEO and president said Blackstone and Starwood are “two of the most experienced investors in the hospitality space.” The extended-stay model was a primary factor in the decision to move ahead with the transaction, according to Blackstone and Starwood executives.
“Extended Stay has demonstrated resilience over the past year despite persistent challenges due to government lockdowns and travel restrictions,” said Barry Sternlicht, Starwood CEO. “We are excited about the company’s growth opportunity as restrictions ease and we’re confident that, in partnership with Blackstone and the company, our team has the right experience to drive continued success.”
In the second quarter of 2020, during the early months of the pandemic, ESA lost $8.8 million and its comparable system-wide RevPAR declined 28.7. Compared to other companies, however, those losses were substantially less.
On Monday, ESA stock rose 16 percent in premarket trading to $19.70, more than the $19.50 per paired share price Blackstone and Starwood agreed to pay. On Tuesday, analytics firm Baird downgraded ESA to neutral, reversing an upgrade from the previous week, in response to the news of the acquisition, with analyst Michael Bellisario saying it represented a fair valuation.
"We do not see a topping bid emerging; we expect the deal to be approved as is," Bellisaro said in a note to clients.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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