BEST WESTERN HOTELS and Resorts is hoping to cash in on the trend toward travel to drive-to markets during the COVID-19 pandemic. The company is offering a three-part promotion aimed at road-trippers.
Together, the promotions are called “Hit the Road with Best Western.” During the summer season Best Western Rewards members can:
- Receive a bonus for purchasing Best Western gift cards. For every individual $100 Best Western gift card purchased, customers will receive a $20 bonus gift card. The promotion is available between June 1 and Sept. 30:
- From June 15 to Aug. 31, any member traveling by car and staying at a Best Western-branded hotel will receive a $25 Best Western Travel gift card for gas.
- Stay one eligible night between June 22 and Sept. 7 at a Best Western to earn a $25 gift card.
“The world of travel has changed in 2020 and while there’s no denying that our travel plans will look a little different in the months ahead, we believe people will always find a way to explore the world around them,” said Dorothy Dowling, Best Western’s senior vice president and chief marketing officer. “As the pent-up demand for travel begins to unleash, we know that many people will choose to hit the road this summer, opting for short-haul getaways, road trips and staycations.”
In response to the pandemic, Best Western has updated its cancellation policy offering to improve flexibility. The company’s We Care Clean provides enhanced sanitation services to discourage the spread of the coronavirus.