Vishnu Rageev R is a journalist with more than 15 years of experience in business journalism. Before joining Asian Media Group in 2022, he worked with BW Businessworld, IMAGES Group, exchange4media Group, DC Books, and Dhanam Publications in India. His coverage includes industry analysis, market trends and corporate developments, focusing on retail, real estate and hospitality. As a senior journalist with Asian Hospitality, he covers the U.S. hospitality industry. He is from Kerala, a state in South India.
STEERED BY SEVERAL factors, including the strong performance by several hotel brands, the Baird/STR Hotel Stock Index increased 1.4 percent in April to a level of 5,430, STR said in a statement. Growth is slowing, STR said, but will continue for the next quarter or more.
“Hotel stocks increased in April, and the gains were driven by outperformance from the global hotel brands,” said Michael Bellisario, senior hotel research analyst and director at Baird. “RevPAR trends have remained solid in the face of growing macroeconomic uncertainties and continued banking turmoil, and first-quarter earnings generally have surprised to the upside with positive full-year estimate revisions occurring. The Hotel REITs declined more than 2 percent in April and underperformed the RMZ, while the global hotel brands gained just over 2.5 percent and outperformed the S&P 500’s return by 100 bps.”
According to STR, the Baird/STR Hotel Stock Index fell slightly behind the S&P 500, which was up 1.5 percent in April but came in above the MSCI US REIT Index, up 0.7 percent. The hotel brand sub-index jumped 2.5 percent from March to 10,178, while the hotel REIT sub-index dropped 2.6 percent to 1,045, it added.
“The industry continues to revert to normal patterns and calendar shifts with growth slowing as forecasted,” said Amanda Hite, STR president. “Monthly demand fell year over year for the first time since the recovery began in April 2021, but that decrease can be attributed to an extra Sunday on the calendar this year versus last. Without the extra Sunday, which is historically a low-performance night, demand would have been slightly up from last year. ADR, on the other hand, grew 3.4 percent, while RevPAR was up 1.8 percent – the lowest increase of the recovery thus far. Despite slowing growth, we expect the industry to see further gains throughout the summer and fall.”
Meanwhile, the Baird/STR was down 2.5 percent in February as the focus turned to earnings and initial 2023 outlooks.
The Baird/STR Hotel Stock Index was set to equal 1,000 on 1 January 2000. Last cycle, the Index peaked at 3,178 on 5 July 2007. The Index’s low point occurred on 6 March 2009 when it dropped to 573.
Hilton reached 9,000 hotels worldwide with the opening of a Signia by Hilton in Texas.
The company passed key milestones, including 6,000 hotels in the U.S.
It has more than 3,600 hotels in development and plans a tenfold expansion in India.
HILTON WORLDWIDE HOLDINGS reached 9,000 hotels worldwide with the opening of Signia by Hilton La Cantera Resort & Spa in San Antonio, Texas, averaging nearly three openings per day since passing 8,000 a year ago. The property adds the Signia brand to Hilton’s portfolio in Texas and includes 496 rooms, 34 villas and an adults-only floor.
The company has more than 3,600 hotels under development globally and aims to expand tenfold in India, Hilton said in a statement. It also passed key milestones, including 6,000 hotels in the U.S.
“Much like we make a promise to our guests to deliver reliable and friendly stays, we are committed to being owners’ partner of choice,” said Christian Charnaux, Hilton’s executive vice president and chief development officer. “Reaching this milestone of 9,000 hotels is a testament to that commitment. Our brands consistently deliver performance for our owners, which enables us to deploy our brands—both existing and new—into markets around the world every day. With just 5 percent of the existing share of global rooms and 21 percent of rooms under construction, Hilton has an opportunity to grow our portfolio well beyond 9,000 hotels.”
Hilton now operates more than 1,000 luxury and lifestyle hotels worldwide and has signed more than 200 more this year, the statement said. The company reported 7.5 percent net unit growth in the second quarter of 2025, while systemwide RevPAR fell 0.5 percent year over year.
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City councilman criticized for anti-Indian comments