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Alderman is Radisson’s CEO for the Americas

The former ESA VP succeeds Ken Greene who stepped down in December

JIM ALDERMAN IS Radisson Hotel Group’s new CEO for the Americas. He replaces Ken Greene, who stepped down as the company’s president for the Americas in December due to personal reasons.

Most recently, Alderman was executive vice president for Extended Stay America overseeing the company’s move into franchising. Prior to that he worked for Kimpton Hotels & Restaurants, Wyndham Hotels & Resorts, Starwood Capital, InterContinental Hotels Group and Ernst & Young.


“As the COVID-19 pandemic evolves daily, Jim will immediately begin to provide guidance and support for addressing the needs of the business in the Americas while continuing to deploy appropriate resources to help maintain a healthy environment for our customers and team members,” said Federico González, chairman of RHG’s global steering committee.

The coronavirus outbreak, and the search for Greene’s successor, were major topics at RHG’s 2020 Americas Business Conference in Las Vegas in February. At the time, González told attendees that the company would make the pick this month.

Alderman has a bachelor’s degree in real estate from Florida State University. He is an executive board member for The Center of Real Estate Education and Research at Florida State University.

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 'America the Beautiful' Campaign Launched by Brand USA

Brand USA launches 'America the Beautiful' campaign

Summary:

  • Brand USA launched its “America the Beautiful” campaign to increase international visitation.
  • The campaign targets nine markets and includes an AI-powered trip planning hub.
  • It promotes 2026 U.S. events, including the World Cup and the nation’s 250th anniversary.

BRAND USA LAUNCHED “America the Beautiful,” a global tourism campaign to increase international visitation and hotel demand. The campaign was announced at Brand USA Travel Week U.K. & Europe 2025 in London.

The initiative aligns with $147 billion in travel exports through July, up 2 percent year over year, Brand USA said in a statement. The spending is projected to generate $39.6 billion in federal tax revenue, support millions of U.S. jobs and add $551 billion to the economy in 2025.

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