Skip to content

Search

Latest Stories

AHLA, Procure Impact unveil 'Dignity of Work Pledge'

Pacific Hospitality, Atrium Hospitality, and Sage Hospitality back the initiative

AHLA, Procure Impact unveil 'Dignity of Work Pledge'

THE AMERICAN HOTEL & Lodging Association and Procure Impact, a B2B marketplace supporting marginalized communities, have introduced the “Dignity of Work Pledge” aiming to provide 100,000 paid employment hours for overlooked populations. Hospitality firms such as Davidson Hospitality Group, Pyramid Global Hospitality, Sage Hospitality Group, CoralTree Hospitality, Atrium Hospitality, Pacific Hospitality Group, Modus Hotels, and 21c Museum Hotels have committed to this initiative.

Together, these hotels manage over 110,000 rooms nationwide, AHLA said in a statement. Procure Impact's B2B marketplace offers companies the chance to source responsibly and fulfill social impact objectives.


“We believe the hospitality sector is uniquely positioned to harness its purchasing power to create unique and meaningful guest experiences and change millions of lives in the process,” said Lauren McCann, Procure Impact’s founder and CEO. “We are excited to partner with so many pioneers in hospitality who are building spaces and places grounded in belonging and purpose through the products that they feature and purchase.”

By taking the Dignity of Work Pledge, hospitality companies commit to increasing their purchases from vendors on Procure Impact’s platform and regularly reporting their progress, which will be shared on AHLA’s Responsible Stay website.

Committing to the initiative

AHLA's Responsible Stay initiative promotes sustainability principles, such as responsible sourcing, energy efficiency, water conservation, and waste reduction.

“Responsible sourcing is all about delivering value to guests while creating positive social and environmental impacts. Procure Impact makes it easy for hospitality companies to do just that,” said Chip Rogers, AHLA’s president and CEO.

Each vendor on the Procure Impact platform employs individuals facing barriers to work, including survivors of trafficking, veterans, at-risk youth, refugees, individuals with disabilities, and those who have experienced poverty, incarceration, homelessness, mental health issues, trauma, or substance use disorders.

Procure Impact tracks the impact of every transaction on its platform by calculating the number of shift hours created. This facilitates reporting for hospitality companies and enables them to measure their progress towards impact goals.

Expanded support 

“A job is one of the most transformative ways to help someone improve their life,” said Kenzie Vath, Pacific Hospitality Group’s vice president of strategic partnerships. “By purchasing through Procure Impact, we get quality products and know that our company is having a lasting impact in our communities by creating job opportunities for people who wouldn’t otherwise have access to work.”

“At Atrium, we take social and environmental responsibility very seriously and see it as a business imperative because of the significant correlation to the lives and health of the communities we serve,” said Chris O‘Donnell, Atrium Hospitality’s COO. “We are committed to providing an unparalleled vacation experience. Procure Impact helps us elevate the guest experience with wonderful products that inspire and delight our customers.”

“We firmly believe that a strong sense of community is essential,” said Daniel del Olmo, Sage Hospitality Group’s president. “For the past 40 years, Sage has been dedicated to making an impact in the neighborhoods where we live, work and play, and we are honored to partner with Procure Impact as we double down on our commitment to lead with purpose and accelerate our impact.”

The American Hotel & Lodging Association's 2024 State of the Hotel Industry report recently indicated a robust outlook for the U.S. hotel industry in 2024, with average hotel occupancy anticipated to approach nearly 63.6 percent.

More for you

Trump’s Proposed Visa Fee Threatens Seasonal Hospitality Workforce

Report: Trump visa fee sparks summer staffing fears

Summary:

  • Trump’s proposed $250 Visa Integrity Fee faces pushback from groups relying on seasonal J-1 workers from Latin America and Asia.
  • J-1 visa holders often work as housekeepers, amusement park staff, and lifeguards from pre-season through Labor Day; more than 300,000 use the visa annually.
  • DHS and the State Department have not clarified how the fee will be implemented or who qualifies for a refund.

A $250 VISA Integrity Fee in President Donald Trump’s Big Beautiful Bill is drawing criticism from groups that rely on seasonal workers from Latin America and Asia on J-1 and other visas, Newsweek reported. The organizations warn the cost, though sometimes refundable, could reduce the summer workforce that supports U.S. beach towns and resorts.

Keep ReadingShow less
U.S. Hotel Construction Hits 20-Quarter Low in June

CoStar: Hotel construction drops in June

Summary:

  • U.S. hotel rooms under construction fell year over year for the sixth straight month in June, hitting a 20-quarter low, CoStar reported.
  • About 138,922 rooms were under construction, down 11.9 percent from June 2024; the luxury segment had 6,443 rooms, up 4.1 percent year over year.
  • Lodging Econometrics recently said Dallas led all U.S. markets in hotel construction pipelines at the end of the first quarter, with 203 projects and 24,496 rooms.

THE NUMBER OF U.S. hotel rooms under construction declined year over year for the sixth straight month in June, reaching a 20-quarter low, according to CoStar. Additionally, more than half of all rooms under development are in the South, mostly outside the top 25 markets.

Keep ReadingShow less
G6 Hospitality Launches 24/7 Guest Support From August 1
Photo credit: G6 Hospitality

G6 launching 24x7 guest support on Aug. 1

Summary:

  • G6 Hospitality will launch 24x7 guest support on Aug. 1, expanding the current 18-hour window.
  • Escalations from phone, email and social media will be handled promptly by trained staff.
  • The service supports G6’s tech and service investments, including the AI-powered My6 app.

G6 HOSPITALITY, PARENT of Motel 6 and Studio 6, will launch a 24x7 customer support service for guests starting Aug. 1. The service extends the previous 18-hour window to full-day availability via phone, email and social media.

Keep ReadingShow less
U.S. travelers using mobile devices to book independent boutique hotel stays with personalized offers and smart tech in 2025

Study: Personalization boosts independent hotel bookings

Summary:

  • Around 95 percent of U.S. travelers are more likely to book independent hotels with personalized offers, according to TakeUp.
  • 59 percent plan more travel in 2025, with 78 percent favoring weekend getaways and 65 percent domestic trips.
  • Top booking deterrents are few reviews at 39 percent, unclear cleanliness or quality at 38 percent and inflexible cancellations at 29 percent.

PERSONALIZED OFFERS BASED on interests would make 95 percent of U.S. travelers more likely to book at an independent hotel, according to TakeUp, a revenue management platform for independent hotels. About 85 percent are open to technologies such as smart check-in, recommendations and AI-based pricing.

Keep ReadingShow less
Chart showing decline in U.S. extended-stay hotel occupancy and RevPAR in May 2025

Report: May fifth month for drop in extended-stay occupancy

Summary:

  • Extended-stay occupancy fell 2.2 percent in May, the fifth straight monthly decline; ADR and RevPAR also dropped for a second consecutive month.
  • May marked 44 straight months of supply growth for the segment at 4 percent or less, with annual growth below the 4.9 percent long-term average.
  • Extended-stay room revenues rose 0.5 percent, while total industry revenue grew 0.9 percent, led by segments with little extended-stay supply.

EXTENDED-STAY HOTEL occupancy fell 2.2 percent in May, the fifth consecutive monthly decline, exceeding the 0.7 percent drop reported for all hotels by STR/CoStar, according to The Highland Group. Extended-stay occupancy was 10.5 percentage points above the total hotel industry, at the lower end of the long-term average premium range.

Keep ReadingShow less