AHLA launches 'Tax Day of Action' campaign to pass tax relief bill
The association called on its members to raise their voices in support of the proposed legislation
By Vishnu Rageev RApr 16, 2024
THE AMERICAN HOTEL & Lodging Association is spearheading a nationwide “Tax Day of Action” campaign to gather support for H.R. 7024, the Tax Relief for American Families and Workers Act. The association called on its more than 30,000 members to contact their senators to garner support for the swift passage of the bill.
The legislation provides tax breaks for the hotel industry, fostering new investments and hiring, crucial for maintaining competitiveness during economic uncertainty, AHLA said in a statement.
The bill, introduced by Jason Smith, Republican senator and House Ways and Means Committee chair, in January, received bipartisan support in the House, and is now awaiting a decision in the Senate.
“American families will benefit from this bipartisan agreement that provides greater tax relief, strengthens Main Street businesses, boosts our competitiveness with China, and creates jobs,” said Smith. “We even provide disaster relief and cut red tape for small businesses, while ending a COVID-era program that’s costing taxpayers billions in fraud. This legislation locks in over $600 billion in proven pro-growth, pro-America tax policies with key provisions that support over 21 million jobs. I look forward to working with my colleagues to pass this legislation.”
The Tax Day of Action membership mobilization is utilizing earned, owned, and social media outreach to prompt hoteliers to contact their senators in support of the bill, AHLA said.
The bipartisan Tax Relief Act provisions include:
Extending 100 percent bonus depreciation until the end of 2025, with leasehold and other qualifying interior improvements eligible. Bonus depreciation would decrease to 20 percent in 2026 and expire thereafter.
Retroactively extending the EBITDA standard for measuring deductible business interest under section 163(j) for four years.
Enhancing the Child Tax Credit.
“Small business hoteliers and employees are facing significant hurdles to growth, including persistent inflation, a nationwide workforce shortage, and an aggressive federal regulatory agenda,” said Kevin Carey, AHLA’s interim president and CEO. “America’s hotels need help navigating these economic headwinds, and on this Tax Day of Action we call on senators to listen to AHLA’s 30,000 plus members and swiftly pass the Tax Relief for American Families and Workers Act.”
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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