Skip to content

Search

Latest Stories

AHLA Foundation launches trafficking prevention training program for hotel industry

The new initiative advances AHLA Foundation's ‘No Room for Trafficking’ awareness program

AHLA Foundation launches trafficking prevention training program for hotel industry

THE AMERICAN HOTEL & Lodging Association philanthropy branch AHLA Foundation has launched a trafficking prevention training program for the hotel industry in collaboration with ECPAT-USA and Marriott International to mark the World Day Against Trafficking in Persons observed on July 29, a statement said.

The program titled “Recognize and Respond: Addressing Human Trafficking in the Hospitality Industry" was developed by Marriott by partnering with non-profit organizations and survivor experts. It includes learning paths for associates and managers around increased guidance on responding to potential trafficking situations and interacting with potential victims.


It is available to the hotel industry through ECPAT-USA’s online learning platform for free, the statement said. The new initiative advances the American Hotel & Lodging Association and AHLA Foundation's “No Room for Trafficking” awareness program which raises awareness about human trafficking.

“One of No Room for Trafficking’s goals is to train every single hotel employee to identify and respond to a potential human trafficking situation. Through this innovative new training, the industry as a whole will be better equipped to help identify and stop cases of human trafficking,” said Chip Rogers, president and CEO of AHLA. “We are extremely grateful to Marriott International and leading trafficking prevention partners who are offering this free training with support from the AHLA Foundation.”

Last month, the AHLA Foundation hosted a No Room for Trafficking Summit in Washington, D.C. to discuss emerging trends and areas of innovation to eradicate human trafficking and support survivors.

A total of $1 million was announced in donations from Hyatt Hotels Foundation, G6 Hospitality, and Extended Stay America to launch the No Room for Trafficking Survivor Fund during the event.

“We know first-hand that our training helps associates recognize and respond to human trafficking, and we are proud that it will have an impact well beyond Marriott’s workforce,” said Anthony Capuano, CEO of Marriott International. “Working together with the AHLA Foundation and ECPAT-USA, we are equipping the broader industry with an innovative and effective tool to combat human trafficking.”

"ECPAT-USA is honored to partner with the AHLA Foundation and Marriott International in our work to end human trafficking and child sexual exploitation and is grateful for their continued leadership and support. 'Recognize and Respond: Addressing Human Trafficking Hospitality Industry' will serve as a timely and deeply impactful resource for the entire travel sector,” said Lori Cohen, CEO of ECPAT-USA.

“There is no greater moral cause for our industry than ending the scourge of human trafficking. As we mark World Day Against Trafficking in Persons, we are extremely proud of our industry’s efforts and commitment to human trafficking prevention and training all hotel employees,” said Eliza McCoy, vice president of Awareness & Prevention Programs of the AHLA Foundation.

More for you

Analyze competitive set data to boost revenue in the USA hospitality market

HotStats: Updated comp sets boost revenue

Why U.S. Hotels Must Regularly Update Their Competitive Sets

HOTELS SHOULD USE an updated competitive set to maximize revenue, control costs and maintain market position, according to HotStats. Those that fine-tune their comp sets consistently outperform others by using real-time insights to guide pricing, labor and revenue strategies.

The comp set should be reviewed at least once a year, HotStats wrote in a recent blog post.

Keep ReadingShow less
Ameyalli Park City by Appellation resort

Appellation, Chopra launch Utah retreat

Introducing Ameyalli Park City by Appellation

APPELLATION HOTEL BRAND co-founders Charlie Palmer and Christopher Hunsberger are working with wellness expert Deepak Chopra to launch a new branded hospitality concept, “Ameyalli Park City by Appellation”, near Park City, Utah. The 78-acre retreat, set to open in 2026 in Midway, will include an 80-key hotel, a wellbeing center and multiple dining venues.

The resort will feature the Ameyalli Center of Excellence, offering health and longevity programming based on Chopra’s seven pillars of wellbeing: emotional regulation, sleep, mindfulness, movement, relationships, nutrition and laughter. Appellation will operate the property.

Keep ReadingShow less
RevPAR trends for US extended-stay hotels in April 2025

Report: Extended-stay April performance mixed

What's the latest on US extended-stay hotel performance for April 2025?

U.S. EXTENDED-STAY AND overall hotel RevPAR declined in April, reflecting their long-term correlation, according to The Highland Group. Economy and mid-price extended-stay hotels performed better than their respective classes, while upscale extended-stay hotel RevPAR fell in line with all upscale hotels, according to STR/CoStar.

The Highland Group’s “US Extended-Stay Hotels Bulletin: April 2025” reported a 3.6 percent year-over-year increase in extended-stay room nights available. This gain partly reflects the addition of mid-price brands WaterWalk by Wyndham in May 2024 and Executive Residency by Best Western in January to the database.

Keep ReadingShow less
Red Roof and Bridge partner to streamline hotel financing for U.S. owners and developers

Red Roof, Bridge to provide capital to owners

RED ROOF IS working with digital financing platform Bridge, led by Rohit Mathur as CEO, to improve access to capital for hotel owners and developers. The partnership allows Red Roof owners and operators to submit loan requests in about 10 minutes and access Bridge’s network of more than 150 lenders.

The platform provides loan terms by packaging each opportunity with data and side-by-side comparisons to support decision-making, the companies said in a joint statement.

Keep ReadingShow less