AHLA Foundation launches application portal for hospitality scholarship
The foundation donated almost $17 million to eligible U.S. students to date
By Vishnu Rageev RJan 09, 2024
THE AHLA FOUNDATION has introduced a scholarship application platform for U.S. hospitality students. The platform features a built-in eligibility assessment tool, ensuring students can easily access all qualifying foundation-hosted opportunities. Meanwhile, the foundation, supported by individual donors and corporations, has contributed almost $17 million to eligible students across the U.S. to date.
“The AHLA Foundation has been committed to supporting hospitality students for 70 years,” said Anna Blue, AHLA Foundation president. “Increasing access to resources and opportunities is a critical investment in the future talent of our industry.”
The new system will allow students to apply for multiple scholarship opportunities in one application, the AHLA foundation said in a statement. This new portal allows AHLA Foundation to manage eight other scholarship opportunities as well:
Hyatt Hotels Fund for Minority Lodging Management Students
Rama Scholarship for the American Dream Program
American Express Scholarship Program
Ecolab Scholarship Program
Karl Mehlmann Scholarship
Banks Brown Graduate Scholarship Program
Arthur J. Packard Memorial Scholarship Program
Stephen P. Holmes Scholarship
The foundation also manages the Incoming Freshman Scholarship, which awards PepsiCo Foundation and ALIS Scholarships, and the Opening Doors to Opportunity Scholarship, which awards the Minaz Abji Scholarship.
The AHLA Foundation Academic Scholarship Program includes funds provided by the AHLAF General Campaign, AHLA Foundation Hospitality 2000 Campaign, Americas Lodging Investment Summit, and AHLAF New Century Fund.
The foundation also receives funding from National Restaurant Association, John Clifford Memorial Fund, Cecil B. Day Memorial Fund, Handlery Hotels, Conrad N. Hilton Memorial Fund, Creighton Holden Memorial Fund, Hospitality Asset Managers Association, Steve Hymans Extended Stay Scholarship, Richard Kessler, J. Willard Marriott Memorial Fund, Joseph McInerney Scholarship, Curtis C. Nelson Fund and individual contributions to AHLA Foundation’s Annual Giving Fund.
In November, AHLA Foundation announced hospitality apprenticeships with a $505,000 grant from the U.S. Department of Labor’s Office of Apprenticeship. The grant supports over 400 apprentices in lodging management, hotel cooking, and maintenance. Simultaneously, Jessica Janis, director and practice leader for hospitality at Corning Optical Communications LLC, was appointed as an honorary member of the foundation's board of trustees.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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