Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
HOTEL EMPLOYEES NOW have their own day, Sept. 1, thanks to the American Hotel & Lodging Association. AHLA had the date included in the National Day Calendar as part of its effort to increase recruitment of new hospitality workers.
National Hotel Employee Day will be celebrated annually to thank hotel employees for their hard work and dedication and recognize the role they play in the nation’s travel, tourism and hotel industries, according to AHLA. AHLA’s launching of the day is in response to the struggle U.S. hotels are facing to quickly fill more than 120,000 open hotel jobs by offering current and prospective employees higher wages, with better benefits, and more flexibility.
“On this inaugural National Hotel Employee Day, we thank America’s nearly two million hotel employees. Every day in communities across the nation, hotel employees’ service and dedication help facilitate some of Americans’ most important life events – from wedding receptions to family reunions and vacations,” said Chip Rogers, AHLA president and CEO. “Now is the time to consider one of the more than 200 enriching careers in the hotel industry.”
According to a recent survey by the association, 97 percent of respondents indicated they are experiencing a staffing shortage, 49 percent severely so. The most critical staffing need is housekeeping, with 58 percent ranking it as their biggest challenge. Strong summer travel demand is compounding the staffing shortage, and national average hotel wages have increased from $18.74 an hour before the pandemic to $22.25 an hour in May 2022. Also, hotel benefits and flexibility are improved.
“There has never been a better time to work in the hotel industry than right now,” Rogers said.
The hotel industry offers more than 200 different career paths and opportunities for upward mobility, according to AHLA, with 80 percent of entry-level workers eligible for a promotion in less than one year and 50 percent of hotel general managers having started in an entry-level position.
AHLA has section on its website for National Hotel Employee Day that provides tips on how to observe the day as well as graphics and other materials.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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