AAHOA's event series rebranded as ‘Hotel Owners Conferences & Trade Shows’

AAHOA RECENTLY REBRANDED its Regional Conferences and Trade Shows as "Hotel Owners Conferences & Trade Shows." This updated series aims to connect hotel owners nationwide with essential products and services, while also providing opportunities to engage with elected officials for insights and relationship-building, contributing to positive industry change, AAHOA said in a statement.

The event series will emphasize AAHOA initiatives such as HerOwnership and HYPE roundtables enabling industry leaders to connect, collaborate, and catalyze positive change, advancing women and the next generation of leaders, the statement added.

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“Over the years, AAHOA has realized great success in its regional conference series, and our strategic rebrand of these pivotal events reinforces AAHOA’s commitment to excellence, innovation, and new ways of thinking,” said Miraj Patel, AAHOA’s chairman. “As a leadership team, we’re looking at everything we do at AAHOA, asking ourselves, ‘How can we make this better, and how can we better serve the needs of the AAHOA community?’ This repositioning is just one example of how we’re looking to drive our industry’s innovation and progress. This event series is crucial to our members’ success, and we’re excited to bring them an elevated experience this year.”

AAHOA hosted nearly 5,000 hoteliers at 25 Regional Conferences & Trade Shows last year, the association said. These industry gatherings served as centers of learning, networking, and inspiration, featuring over 30 distinguished guest speakers, elected officials, members of Congress, and leaders from state association partners.

“As the foremost voice of hotel owners in the nation, AAHOA’s strategic rebrand reinforces our unique position as the leading voice of hotel owners and decision-makers in the industry,” said Laura Lee Blake, AAHOA’s president and CEO. “By realigning our regional conferences as Hotel Owners Conferences & Trade Shows, we are reaffirming our commitment to serving as a primary industry connector for entrepreneurs, vendors, and industry stakeholders. This strategic repositioning is just one way that we are elevating our membership offerings to drive more value and to continue AAHOA’s unmatched leadership in bringing the industry together.”

Patel recently assumed the role of AAHOA's chairman at the association’s 35th Annual Convention & Trade Show in Orlando, marking him as the youngest person ever to hold this position at 26 years old.