AAHOA’s SNAC covered SBA loans, tax reforms and labor issues
The conference connected AAHOA members with newly elected officials
AAHOA’s Spring National Advocacy Conference focused on raising Small Business Administration loan limits through the LIONS Act, supporting tax reforms, advocating for the Credit Card Competition Ac, and addressing the labor shortage.
Vishnu Rageev R is a journalist with more than 15 years of experience in business journalism. Before joining Asian Media Group in 2022, he worked with BW Businessworld, IMAGES Group, exchange4media Group, DC Books, and Dhanam Publications in India. His coverage includes industry analysis, market trends and corporate developments, focusing on retail, real estate and hospitality. As a senior journalist with Asian Hospitality, he covers the U.S. hospitality industry. He is from Kerala, a state in South India.
AAHOA SNAC 2025: Unleashing Tax Reforms for Profit
AAHOA’S SPRING NATIONAL Advocacy Conference last week advocated for pending legislation important to its members and the hotel industry. The biannual conferences bring hotel owners together each spring and fall to engage with lawmakers and keep their priorities in federal policymaking.
Topics included increasing Small Business Administration loan limits through the LIONS Act, supporting tax reforms, advocating for the Credit Card Competition Act to support small businesses and addressing the labor shortage. SNAC 2025 allowed hoteliers to connect with newly elected officials, AAHOA said in a statement.
"AAHOA members are not just business owners—they are job creators, community leaders, and the backbone of the hospitality industry,” said Miraj Patel, AAHOA chairman. "At SNAC, we ensured that lawmakers heard directly from those on the front lines about the challenges and opportunities in our industry. From expanding access to capital to tackling the labor shortage, these issues are critical to the long-term success of our industry, and we will continue pushing for solutions that help our members thrive."
Republican Rep. Aaron Bean of Florida delivered the keynote, highlighting challenges for small business owners, particularly the need to raise SBA loan limits.
"There is currently a cap of $5 million," Bean said. "Does that even get you a hotel anymore? It does not. We need to increase that limit so you can actually finance your projects."
He also reflected on an AAHOA Back of the House Tour in Florida, emphasizing its role in educating lawmakers.
"Business owners from all over shared their challenges," he said. "I encourage you to invite your state representatives—you know hospitality better than anyone. You're flexing your muscle here and at home—that’s how you tell your story. If you don't make noise, we won't know the full impact."
AAHOA members also heard from Hailey Borden, special assistant to the president and director of business outreach at the White House, who discussed policies supporting businesses through deregulation and tax reform.
"You were a key component in the 2017 Tax Cuts and Jobs Act, which helped you invest in your hotels and employees," Borden said. "We want to do that again—on a larger scale."
The day ended with a Congressional Reception, where AAHOA members met with lawmakers, including Democratic Rep. Judy Chu of California, Republican Rep. Mark Alford of Missouri, Democratic Rep. Raja Krishnamoorthi of Illinois, Republican Rep. Rick Allen of Georgia, Democratic Rep. Shri Thanedar of Michigan, Democratic Rep. Janelle Bynum of Oregon, Republican Rep. Virginia Foxx of North Carolina, Democratic Rep. Darren Soto of Florida, Republican Rep. Michael Guest of Mississippi, Democratic Rep. Marilyn Strickland of Washington, and others.
Day 2 – Legislative priorities
AAHOA members held hundreds of in-person meetings with Congress and staff, ensuring the hospitality industry's priorities remained central. Discussions focused on industry stability, competition, and support for small business owners.
Expanding access to capital by supporting HR 1893 and S.901, the Loans In Our Neighborhoods or LIONS Act, which increases the SBA 7(a) and 504 loan limits from $5 million to $10 million. This bipartisan bill was introduced by Thanedar, Alford and Republican Sen. Thomas Tillis of North Carolina.
Enhancing competition in credit card processing through the Credit Card Competition Act, which aims to lower transaction fees and save businesses billions annually.
Supporting tax reforms by providing targeted relief and extending key provisions.
Addressing the labor shortage with the Essential Workers for Economic Advancement Act, a bipartisan bill creating an H-2C visa classification for certain foreign workers.
Other key initiatives included supporting the Hotel Fees Transparency Act of 2025 for clear pricing and combating human trafficking in hospitality.
Laura Lee Blake, AAHOA president and CEO, said when AAHOA members engage, policymakers listen.
"This conference was about more than just discussions—it was about action,” she said. “The hundreds of meetings we had with lawmakers reinforce our commitment to ensuring the needs of hotel owners are prioritized. With a new administration in place, now is the time to shape policies that strengthen small businesses, support economic growth, and ensure the future success of the hospitality industry.”
In 2024, AAHOA prioritized the Credit Card Competition Act, raising the SBA loan limit to $10 million through the LIONS Act, and supporting the Overtime Pay Flexibility Act and SEASONAL Act to address the labor shortage.
Hyatt Hotels Corp. marked 45 years of its Park Hyatt brand.
It recently launched “Luxury Is Personal,” its first global campaign in more than five years.
Its luxury hotel portfolio has grown 146 percent since 2017.
HYATT HOTELS CORP. marked the 45th anniversary of its Park Hyatt brand, launched in 1980 with Park Hyatt Chicago. It also introduced “Luxury Is Personal,” its first global marketing campaign for the brand in more than five years.
“The Park Hyatt campaign celebrates luxury not just as a grand performance, but as an intimate convergence of refined details that resonate long after the stay,” said Katie Johnson, Hyatt’s vice president and global brand leader for luxury. “As we celebrate 45 years of Park Hyatt hotels, we are proud of the personal touch we bring to serving our guests and members and can’t wait to breathe new life into the brand as we head into our next chapter.”
The campaign coincides with Hyatt’s expansion of the Park Hyatt brand across Europe, Africa, Asia-Pacific and the Americas, the statement said. Hyatt reports its luxury hotel portfolio has grown 146 percent since 2017 and includes Park Hyatt, Alila and The Unbound Collection by Hyatt.
A recent Hyatt Inclusive Collection survey found that most Americans define quality time as moments with loved ones, but 82 percent say they don’t get enough.
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President Donald Trump will meet Congress as a shutdown looms.
Democrats say they are ready to negotiate a bipartisan deal.
Thousands of federal jobs and the U.S. travel economy are at risk if a shutdown occurs.
PRESIDENT DONALD TRUMP will meet Congressional leaders on Monday after Senate Democrats rejected a Republican stopgap spending bill to fund the government until Nov. 21. The U.S. Travel Association recently warned a government shutdown could cost the travel economy $1 billion a week.
Democrats want spending bills to reverse Trump’s Medicaid cuts, while Republicans want healthcare addressed in broader budget talks, according to Al Jazeera.
Senate Minority Leader Chuck Schumer, House Minority Leader Hakeem Jeffries, House Speaker Mike Johnson and Senate Majority Leader John Thune are expected to meet Trump at the White House.
“If it has to shut down, it’ll have to shut down. But they’re the ones that are shutting down government,” Trump told ABC News.
Democrats shifted the blame to Trump but also kept the door open to negotiations.
“President Trump has once again agreed to a meeting in the Oval Office,” the Democratic leaders said. “As we have repeatedly said, Democrats will meet anywhere, at any time and with anyone to negotiate a bipartisan spending agreement that meets the needs of the American people. We are resolute in our determination to avoid a government shutdown and address the Republican healthcare crisis. Time is running out.”
The government will shut down Wednesday if Congress doesn’t pass a short-term spending bill. The Senate could vote Monday on an extension Democrats previously rejected, The Wall Street Journal reported.
The White House warned that thousands of government jobs could be at risk if the government shuts down at midnight Tuesday. In a memo to federal agencies, the administration said Reduction-in-Force plans would go beyond standard furloughs, according to POLITICO.
Trump reportedly warned Sunday of widespread layoffs if the government shuts down this week.
“We are going to cut a lot of the people that … we’re able to cut on a permanent basis,” he said.
More than 100,000 federal employees could lose their jobs as early as Tuesday if the government shuts down, India’s Times Now reported.
A shutdown would disrupt federal agencies, including the TSA and hurt the travel economy, USTA CEO Geoff Freeman wrote in a Sept. 25 letter to Congress.
A recent Ipsos survey cited in the USTA letter found 60 percent of Americans would cancel or avoid air travel during a shutdown. About 81 percent said shutdowns harm the economy and inconvenience travelers and 88 percent said Congress should act across party lines to prevent one.
USTA said the U.S. travel economy could lose $1 billion a week in a government shutdown.
White House reportedly ordered agencies to plan layoffs of nonessential staff.
Around 88 percent of Americans want Congress to prevent a shutdown.
A LOOMING U.S. government shutdown could cost America’s travel economy $1 billion a week, the U.S. Travel Association said. Federal funding runs through Sept. 30 and without a stopgap budget, many operations would halt on Oct. 1.
President Donald Trump blames Democrats for failing to reach a deal, while Democrats criticize him for canceling a negotiation meeting. Senate Democrats had previously resisted a shutdown over fears of mass firings and deep spending cuts, but a similar threat now looms, Fox News reported.
Meanwhile, the White House budget office is directing federal agencies to prepare layoff plans for nonessential employees in a potential shutdown, Politico reported. The Office of Management and Budget’s plan to permanently cut the workforce, detailed in a memo shared with POLITICO ahead of release to agencies, raises the stakes of a shutdown next week.
A shutdown would disrupt federal agencies, including the Transportation Security Administration and hurt the travel economy, U.S. Travel Association CEO Geoff Freeman wrote in a Sept. 25 letter to Congress.
USTA called on Congress to act to prevent the looming threat.
“A shutdown is a wholly preventable blow to America’s travel economy—costing $1 billion each week—and affecting millions of travelers and businesses while straining an already overextended federal travel workforce,” Freeman said. “While Congress recently provided a $12.5 billion down payment to modernize our nation’s air travel system and improve safety and efficiency, this modernization will stop in the event of a shutdown.”
USTA said that halting air traffic controller hiring and training would worsen a nationwide shortage of more than 2,800 controllers and further strain the air travel system.
If the Federal Aviation Administration cannot hire or train controllers, longer security lines, flight delays and cancellations are likely, Freeman wrote in the letter. Programs for air traffic control, however, are slated to continue during a shutdown.
A recent Ipsos survey cited in the USTA letter found 60 percent of Americans would cancel or avoid air travel during a shutdown. Approximately 81 percent said shutdowns harm the economy and inconvenience travelers and 88 percent said Congress should work across party lines to prevent one.
About 50,000 Transportation Security Administration employees, responsible for airport security, would work without pay, worsening staffing challenges, Reuters reported.
Shutdown losses would add to a projected $29 billion drop in visitor spending in 2025, driven by fewer international visitors and weaker domestic demand, according to Forbes.
The U.S. tourism industry entered 2025 expecting growth in travel demand and visitor spending. International arrivals, however, are down due to an eight-month Canadian travel boycott and a summer decline in Indian tourists amid disputes between Trump and Prime Minister Narendra Modi over tariffs, Russian oil and credit for an India-Pakistan ceasefire, Forbes said.
In December, President Joe Biden signed the American Relief Act, preventing a shutdown before Christmas and funding the government through March 14.
The House introduced the Lawsuit Abuse Reduction Act of 2025 to reform tort law.
AAHOA said the bill would restore accountability in the legal system.
In 2023, the Supreme Court vacated a case on “tester lawsuits” under the ADA.
THE HOUSE OF Representatives recently introduced the Lawsuit Abuse Reduction Act of 2025 to reform tort law and mandate sanctions for frivolous lawsuits. AAHOA supported the bill, saying it would restore accountability to the legal system, an issue for small-business owners such as hoteliers.
The bill — introduced in the U.S. House by Republican Reps. Mike Collins of Georgia, Brandon Gill of Texas, Tom Tiffany of Wisconsin and Harriet Hageman of Wyoming — would amend Rule 11 of the Federal Rules of Civil Procedure.
“This legislation will help restore accountability in our courts, protect job creators from frivolous legal attacks and reform a civil justice system that too often favors abuse over fairness,” said Rep. Collins. “We’re sending a clear message: the courtroom should be a place for justice, not a playground for abuse.”
The act would:
Require sanctions for frivolous lawsuits instead of leaving them discretionary.
Remove the 21-day delay for filing sanctions if the challenged pleading is withdrawn or corrected.
Mandate payment of reasonable expenses, including attorney fees, to parties harmed by frivolous filings.
Allow additional sanctions, such as striking pleadings, dismissing cases, or imposing financial penalties to deter future violations.
Kamalesh “KP” Patel, AAHOA chairman, said that for small-business owners, a single frivolous lawsuit can threaten their livelihoods and undo years of work.
"This legislation gives hoteliers a fighting chance by ensuring those who weaponize the courts face real consequences,” he said. “It's about restoring fairness so our members can focus on what they do best: running their businesses and supporting their teams."
In 2023, the U.S. Supreme Court vacated as moot a case that could have set a precedent limiting “tester lawsuits” against hotels under the Americans with Disabilities Act. The court noted it may still address whether someone can sue a hotel without intending to stay there. The case, Acheson Hotels, LLC v. Laufer, was filed by Deborah Laufer, who claimed the hotels’ websites failed to disclose whether accessible rooms were available.
“Frivolous lawsuits don't just waste time — they siphon resources away from job creation, community investment and growth,” said Laura Lee Blake, AAHOA president and CEO. “This legislation provides protection for small-business owners who cannot afford to fend off meritless claims. Protecting them means protecting the vitality of Main Street economies across the country.”
AAHOA urges Congress to pass the legislation and protect small-business owners from abusive lawsuits.
AAHOA’s FNAC focused on SBA loans, visa fees and Brand USA funding.
The association hosted a reception for members who donated $1,001 or more to its PAC, which supports advocacy on Capitol Hill and in state capitals.
The event featured SBA Administrator Kelly Loeffler of Georgia.
AAHOA’s FALL NATIONAL Advocacy Conference in Washington, D.C., on Sept. 16 to 17 focused on expanding Small Business Administration loan access, repealing the Visa Integrity Fee and restoring Brand USA funding. The biannual conferences bring hotel owners together each spring and fall to meet lawmakers and advance their priorities in federal policymaking.
The members engaged lawmakers to ensure hotel owners’ views were included in federal decision-making, the association said in a statement. This year’s event featured SBA Administrator Kelly Loeffler of Georgia, home to AAHOA’s headquarters.
"Our members operate in every congressional district and their impact is felt in communities nationwide," said Kamalesh “KP” Patel, AAHOA chairman. "FNAC is about ensuring lawmakers understand what hotel owners are experiencing on the ground—what's working, what's not and what's urgently needed. Whether expanding SBA loan access through the STRONG/LIONs Acts or supporting tourism, we advocate for policies that strengthen small businesses and support long-term industry growth."
The association also hosted a reception for members who donated $1,001 or more to its political action committee, which enables AAHOA to advocate for members on Capitol Hill and in state capitals nationwide.
Patel said the PAC gives AAHOA members influence where it matters most—in Congress and state legislatures nationwide.
"Every dollar contributed strengthens our ability to protect hotel owners' interests, shape smarter policies and ensure our industry continues to thrive for years," he said.
Day 1 – Advocacy education
Loeffler outlined the SBA’s role in providing loans, counseling through 1,000 Small Business Development Centers and federal contracting.
"I thank you for what you do in your local communities," Loeffler said. "It's jobs, it's opportunity, it's economic growth, it's also the cultural heartbeat that's small business, so thank you for your leadership."
She also discussed efforts to combat fraud, improve loan programs, reduce regulations and highlighted $4 billion in disaster recovery loans and initiatives supporting manufacturing and innovation.
"Thank you for being in Washington to make sure people hear your voice and appreciate the work you all do," she said. "The Small Business Administration is here for you. We're going to be stronger. We already are stronger and we will be offering more programs that help real growth, whether it's around technology, lending, business counseling, or disaster loans. We're focused on all aspects of making small businesses stronger. That's a commitment you have from President Trump, me and our entire team, SBA."
The evening concluded with a Congressional Reception, where AAHOA members had the opportunity to engage directly with lawmakers. Attendees included Democratic Rep. Judy Chu of California, Republican Rep. Neal Dunn of Florida, Republican Rep. Glenn Grothman of Wisconsin, Democratic Rep. Raja Krishnamoorthi of Illinois, Republican Rep. Ralph Norman of South Carolina, and Democratic Rep. Shri Thanedar of Michigan. The event provided a forum for discussions on key industry issues, policy priorities, and ways to strengthen collaboration between hotel owners and legislators.
Day 2 – Pushing for reforms
AAHOA members met with members of Congress and staff to discuss industry priorities on the second day, focusing on stability, competition and support for small business owners.
Top policy priorities:
Support H.R. 4153, the STRONG Act and S. 901, the LIONs Act, to increase SBA 7(a) and 504 loan limits from five million to ten million dollars.
Repeal the Visa Integrity Fee to boost international tourism and economic growth.
Restore and expand Brand USA funding to drive tourism, revenue, and job creation nationwide.
Additional priorities included S. 1838 and H.R. 3881, the Credit Card Competition Act; H.R. 4366, the Save Local Business Act; H.R. 4393, the Dignity Act; H.R. 4323, the Trafficking Survivors Relief Act of 2025 and H.R. 4442, the CHARGE Act, Catalyzing Housing and American Ready Growth and Expansion Investments.
"Our nearly 20,000 members own 60 percent of U.S. hotels and contribute over $370 billion to the national GDP—proof that when hotel owners speak, they are speaking for our economy," said Laura Lee Blake, AAHOA President & CEO. "Advocacy is not just talking—it is our economic footprint in action. By engaging directly with policymakers at FNAC, we're ensuring hotel owners not only survive but thrive. That's a win for communities across the country."
In March, AAHOA’s Spring National Advocacy Conference focused on raising SBA loan limits through the LIONs Act, supporting tax reforms, advocating for the Credit Card Competition Act and addressing the labor shortage.
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