Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently assistant editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers.
Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
GREATER ACCESS TO capital and addressing the severe labor shortage facing the hospitality industry were the major topics to address for AAHOA’s Spring National Advocacy Conference last week. It was the final advocacy conference for Nishant “Neal” Patel as AAHOA chairman.
“It was an honor to attend my final advocacy conference as chairman. We brought nearly 200 AAHOA leaders to Washington, D.C., to advocate on behalf of our industry and on behalf of AAHOA’s 20,000 members,” Patel said in a press release. “Creating relationships with our elected officials is a top priority for AAHOA, and we will continue to work on your behalf, strengthening relationships so we can continue to represent the entire hospitality industry with your best interests at heart.”
The AAHOA reps met with more than 200 elected officials. Their mission included educating those officials on the importance of hotels to their communities and the economy at large. The issues at hand were essentially the same as those addressed during AAHOA’s Fall National Advocacy Conference in September.
AAHOA’s main advocacy objectives include:
More access to capital by increasing Small Business Administration loan caps/limits – Currently, SBA 7(a) and 504 loan limits are capped at $5 million, but AAHOA wants that raised to $10 million, which would be the first increase in the cap since 2010. AAHOA said hoteliers’ costs of constructing and purchasing properties have risen past that cap over the past decade.
Permanently Expand the Earned Income Tax Credit – The EITC helps businesses owners facing a labor shortage to attract more workers. It expired at the end of 2021.
Increase the number of H-2B visas and create a new H-2C visa program to ease the labor shortage – The unemployment rate in the leisure and hospitality sector is 5.2 percent, 36 percent higher than the 3.6 percent overall unemployment rate for the country, according to February 2023 data from the U.S. Bureau of Labor Statistics. The Biden Administration added 64,000 temporary nonagricultural worker H-2B visas for fiscal year 2023 to the 66,000 H-2B visas that are normally available each year. However, the total number of available visas does not come close to the estimated 1.5 million open jobs in the industry, according to AAHOA, which wants Congress to eliminate caps on the program.
Pass the Essential Workers for Economic Advancement Act – EWEA would create an H-2C visa program for nonimmigrant, nonagricultural service workers. It is intended for small businesses in industries with lower educational thresholds and comparatively low sales per employee.
“AAHOA provides a platform to voice our concerns by continuing to strengthen its position and influence in the hospitality industry, as well as in key political circles at the federal, state, and local levels,” said Laura Lee Blake, AAHOA’s president and CEO. “We are making a true difference for the benefit of our members, and it is fantastic to see the impact we are having. I know policymakers will remember us the next time they make decisions affecting the hospitality industry.”
During the SNAC, AHOA also held a HerOwnership panel with Sonali Desai, executive director of the House Democratic Caucus, along with Women Hotelier Directors Lina Patel and Tejal Patel. The panel was held in recognition of International Women’s Day and focused on helping women in entrepreneurship in D.C. and giving women hoteliers the tools to take charge of their hospitality careers.
OYO added more than 150 U.S. hotels in early 2025 and plans 150 more by year-end.
Ten additions have more than 100 rooms, reflecting a focus on high-inventory properties.
It is targeting urban and suburban markets in the Sun Belt and Great Lakes regions.
HOSPITALITY TECHNOLOGY COMPANY OYO added more than 150 hotels to its U.S. portfolio in the first half of 2025 and plans to add 150 more by year-end. The additions span Texas, Virginia, Georgia, Mississippi, California, Michigan and Illinois.
The company is focusing on high-inventory properties and has added 10 with more than 100 rooms, OYO U.S. said in a statement.
“2025 is shaping up to be a busy year for all of us at OYO,” said Nikhil Heda, head of development, OYO U.S. “We’re helping hotel owners drive revenue and improve operations through our technology. Our growing portfolio gives travelers more options, and momentum on our direct channels shows OYO is becoming a trusted brand for new and returning guests.”
Recent additions include the 400-room Palette Sunset Waves Resort in Myrtle Beach, the 130-room Capital O Kings Inn in Memphis, the 130-room Travellers Inn by OYO in Douglas, Georgia, and the 140-room Jackson Hotel and Convention Center in Jackson, Tennessee. All were previously independent hotels.
The company is exploring urban and suburban markets across the Sun Belt and Great Lakes regions, targeting areas with high demand and growth potential, the statement said.
OYO CEO Ritesh Agarwal, who also chairs G6 Hospitality, the parent of Motel 6 and Studio 6, recently launched a contest to rename Oravel Stays, offering a $3,500 prize.
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Choice launched two campaigns to boost bookings across its four extended-stay brands.
Based on guest feedback, the campaigns focus on efficiency, cleanliness, value and flexibility.
They will run through 2026 across social media, Connected TV, digital display and online video.
CHOICE HOTELS INTERNATIONAL launched two marketing campaigns to increase brand awareness and bookings across its four extended-stay brands. The "Stay in Your Rhythm" campaign promotes all four brands by showing how guests can maintain daily routines, while "The WoodSpring Way" highlights the service WoodSpring Suites staff provide.
The company has more than 550 extended-stay locations open, 51 under construction and more than 350 in the pipeline under Everhome Suites, MainStay Suites, Suburban Studios and WoodSpring Suites, Choice said in a statement.
"As leaders in the extended stay segment, Choice Hotels has long understood that this category is unlike any other in the hospitality industry, defined by distinct guest expectations that we continuously strive to exceed," said Noha Abdalla, Choice’s chief marketing officer. "These first-of-their-kind campaigns reflect our deep understanding of why people stay longer — from work assignments and relocations to life transitions and personal journeys. No matter the reason, we know our guests aren't looking to escape their routines; they're looking to maintain them. That's why we take pride in our unique position to offer what matters most: consistency, comfort and connection."
Both campaigns are based on research and guest feedback showing travelers prioritize efficiency, cleanliness, value and flexibility, the statement said. They will run through the rest of the year and into 2026 across paid social media, Connected TV, digital display and online video.
The "Stay in Your Rhythm" campaign shows how Choice's extended-stay brands support routines with in-room kitchens, laundry, fitness centers and pet-friendly options, Choice said. It focuses on daily habits like making coffee, cooking, walking the dog, or exercising.
"The WoodSpring Way" highlights how property teams support guests by providing home-like conveniences, the company said. General managers in Chicago, Denver, Atlanta and Orlando are featured for creating a consistent guest experience and welcoming all guests, including pets.
"We've designed our extended stay properties to ensure we provide guests with everything they need when circumstances take them away from home for weeks at a time," said Matt McElhare, Choice's vice president for extended stay brands. "Through the launch of our campaigns, we aim to educate the growing population of extended stay travelers on how our brands offer the best value in the industry, while also highlighting the culture of our flagship brand, WoodSpring Suites, which has consistently set the standard for guest satisfaction in the segment. We're especially thankful to our owners and management company teams who help build and sustain this culture on property, consistently delivering a great guest experience."
U.S. hotels increased background checks by 36 percent in early 2025.
The trend follows President Trump’s immigration policies impacting seasonal labor.
Immigrants making up a third of the travel workforce.
U.S. HOTEL HIRING managers requested 36 percent more background checks in the first half of 2025 compared with the same period last year, according to Hireology. The move follows President Donald Trump’s immigration crackdown and proposed visa fee hikes affecting seasonal labor.
Trump sought to end temporary legal status for hundreds of thousands of migrants in the U.S.and vowed to deport millions of undocumented people in the country, Reuters reported. Hireology said in a blog post that background checks were a cornerstone of any effective hiring strategy.
"They ensure that candidates meet the qualifications for the role, protect your organization from potential risks and help you build a safe, compliant, and high-performing workforce,” the hiring platform said. “Negligent hiring can have serious consequences, from legal liabilities to reputational damage.”
At least one-third of workers employed or supported by the U.S. travel industry are immigrants, according to the U.S. Travel Association. Meanwhile, hotels directly employed more than 2.15 million people in 2024, according to the American Hotel and Lodging Association.
Total hires across 1,000 hotels rose by 22 percent, reaching more than 8,000 workers, Reuters reported, citing Hireology report.
Increases in the most in-demand roles such as front desk associates, housekeepers and cooks were flat or grew slightly year-over-year. About 34 percent of housekeepers and 24 percent of cooks are foreign-born, according to 2023 data from the U.S. Census Bureau and Tourism Economics.
A $250 Visa Integrity Fee in Trump’s Big Beautiful Bill is drawing criticism from groups that rely on J-1 and other seasonal worker visas, who warn the sometimes-refundable charge could shrink the summer workforce supporting U.S. beach towns and resorts.
AHLA Foundation held its No Room for Trafficking Summit and announced Survivor Fund grantees.
The summit featured expert panels and sessions on survivor employment and trafficking prevention.
Since 2023, the program has awarded more than $2.35 million to 27 organizations.
AHLA FOUNDATION RECENTLY held its annual “No Room for Trafficking Summit” to advance practices and reinforce the industry's commitment to addressing human trafficking through collaboration, education and survivor support. It also announced the 2025–2026 NRFT Survivor Fund grants, which support organizations providing services and resources for survivors.
The event aligned with the United Nations World Day Against Trafficking in Persons on July 30 and convened survivors, experts and industry leaders, AHLA Foundation said in a statement.
"For years, the No Room for Trafficking initiative has leveraged our resources to unite the hotel industry against human trafficking,” said Kevin Carey, AHLA Foundation president & CEO. “The NRFT Summit serves as a powerful call-to-action, bringing together the industry and our partners to strengthen our commitment and drive meaningful change.”
The NRFT Survivor Fund supports community-based anti-trafficking organizations and initiatives, the statement said. Since 2023, it has awarded more than $2.35 million to 27 organizations nationwide.
This year’s grantees include two survivor-founded groups and others focused on prevention and survivor support, including:
3Strands Global Coalition to Abolish Slavery & Trafficking
Empowered Network
Hoola Na Pua
New Friends New Life
Rebecca Bender Initiative
Restore NYC
Safety Compass
Salt & Light Coalition
UMD Safe Center
Wellspring Living
"The organizations supported through the No Room for Trafficking Survivor Fund are doing essential work to prevent human trafficking and support survivors," said Joan Bottarini, chief financial officer at Hyatt and chair of the NRFT Advisory Council. "Their expertise—especially the voices of those with lived experience—continues to shape how our industry engages as part of the solution to this global issue.”
The NRFT Advisory Council and Survivor Fund supporting companies include Aimbridge, Choice Hotels, Extended Stay America, Hilton Global Foundation, Hyatt Hotels Foundation, IHG Hotels & Resorts, The J. Willard and Alice S. Marriott Foundation, Marriott International, Real Hospitality Group, Red Roof, Sonesta, Summit Foundation, Vision Hospitality Group and Wyndham Hotels & Resorts.
The summit included keynotes and panels featuring lived experience experts on survivor employment and sessions with vendors and industry stakeholders on trafficking prevention.
In July 2024, AHLA Foundation granted $1 million to eight community-based organizations through the Survivor Fund at the third annual NRFT Summit.
The Federal Reserve held interest rates steady and gave no signal of a September cut.
Developers and brokers are calling for lower borrowing costs to unlock supply and revive stalled deals.
The Fed’s decision followed surprise news that the U.S. economy grew 3 percent in Q2.
THE FEDERAL RESERVE held its key interest rate steady and gave no indication of a cut in September, despite growing pressure from President Trump and his Fed appointees, USA Today reported. The July 30 decision keeps the Fed’s benchmark rate at 4.25 percent to 4.5 percent for a fifth straight meeting.
The Fed remains caught between its mandates of maximum employment and stable prices, the newspaper said. A slowing job market supports rate cuts, but rising inflation from Trump’s tariffs has made officials cautious about signaling next steps.
“Uncertainty about the economic outlook remains elevated. The Committee is attentive to the risks to both sides of its dual mandate,” the Fed said. “In considering the extent and timing of additional adjustments to the target range for the federal funds rate, the Committee will carefully assess incoming data, the evolving outlook, and the balance of risks.”
The Fed said it considers labor market conditions, inflation pressures and expectations and financial and international developments in making its decisions.
Republican Fed governors Christopher Waller and Michelle Bowman dissented, favoring a rate cut, the first double-governor dissent since 1993. Waller has said tariff-driven inflation will likely be temporary and ease next year. Both are seen as potential Trump picks to succeed Powell when his term ends in May.
In its statement, the Fed dropped its earlier claim that uncertainty had diminished. That more optimistic tone had followed Trump’s 90-day pause on many tariffs, but a Friday deadline could reinstate the higher levies.
The Fed also said “economic activity moderated in the first half of the year”—a downgrade from its earlier description of growth as “solid” that could open the door to a September cut.
“We have made no decision about September,” said Jerome Powell, Fed’s chair, according to USA Today.
He said that the Fed hasn’t cut rates this year because the 4.1 percent unemployment rate meets its full employment goal, while its preferred inflation measure is 2.7 percent—above the 2 percent target. The Fed cuts rates to support growth and jobs and keeps them high to curb inflation.
“When we have risks to both goals, one is farther from target—and that’s inflation,” Powell said. “That calls for a modestly restrictive stance right now.”
In real estate, there’s broad agreement that rate relief is urgent, Real Deal reported. The pressure is acute in housing.
On CNBC Wednesday, LeFrak Organization’s Richard LeFrak compared housing costs to gas prices, something Americans feel immediately, and called for cuts to ease pressure on builders and buyers.
“It would be helpful to increase the supply of housing for interest rates to go down,” he said, framing the crunch as rate-driven as much as policy-driven.
This year’s spring sales season was the slowest in 13 years, according to Bloomberg, with mortgage rates stuck near 7 percent and affordability near its worst since the 1980s. Some buyers are backing out entirely.
Developers and brokers nationwide are increasingly vocal in calling for lower borrowing costs to unlock supply and restart stalled transactions. LeFrak, active in luxury and multifamily development, said rate-sensitive projects remain on hold.
“Do I think rates should be lower? Yes,” he said.
Fanning the flames, the Fed’s decision also came just after the surprise news that the U.S. economy grew at a 3 percent annual pace in the second quarter, topping the Dow Jones estimate of 2.3 percent.
“2Q GDP JUST OUT: 3%, WAY BETTER THAN EXPECTED! ‘Too Late’ MUST NOW LOWER THE RATE. No Inflation! Let people buy, and refinance, their homes!” President Trump posted on Truth Social Wednesday morning.
Still, Powell and his colleagues are wary of easing too soon.
Forbes reported that mortgage rates peaked at 7.04 percent in January, fell to the mid-6 percent range in March, and held between 6.75 and 6.9 percent since May, ending June at 6.77 percent.