AAHOA, Avendra roll out ‘Marketplace’

AAHOA Marketplace: Avendra-Powered Savings for USA Hotels

AAHOA AND AVENDRA International launched AAHOA Marketplace, a platform that helps hotel owners access products and services at reduced costs through AAHOA’s procurement network. The platform, themed “Your Business, Your Buying Power,” aims to cut costs, simplify procurement and support operations.

AAHOA also plans to launch a private-label product line, offering members deeper discounts and exclusive deals, the association said in a statement.

"AAHOA Marketplace is a valuable tool for our members," said Kamalesh “KP” Patel, AAHOA chairman. "Our owners work hard every day. This platform gives them tools to operate more efficiently, improve margins, and reinvest in their properties and people."

By partnering with Avendra International, a Club Blue Industry Partner, AAHOA created a platform that delivers cost savings and simplifies hotel purchasing through defined solutions, the statement said.

Walt Sheffler, President, Avendra International – North America, said Avendra is proud to collaborate with AAHOA on this procurement platform, demonstrating a commitment to their hoteliers' success.

"AAHOA Marketplace is a tool for members to connect with our supplier network, creating a seamless experience that supports their growth," he said.

"AAHOA Marketplace represents the power of unity and vision," said Rahul Patel, AAHOA vice chairman. "By harnessing our collective strength, we’re giving members access to buying power typically reserved for the largest hotel groups. This initiative reflects AAHOA’s mission to empower every hotelier in our community."

"This is about power in numbers and value in every purchase," said Laura Lee Blake, AAHOA president & CEO. "With AAHOA Marketplace and our new private-label line, we are unlocking deals, cutting costs, and putting profits back in the hands of hotel owners. It's smart buying for a stronger bottom line."

In April, more than 5,000 registered attendees visited the New Orleans Ernest N. Morial Convention Center for the 2025 AAHOA Convention & Trade Show, featuring nearly 500 exhibitors across 85,000 square feet of exhibit space.