This year’s event featured SBA Administrator Kelly Loeffler of Georgia
AAHOA’s Fall National Advocacy Conference in Washington, D.C., on Sept. 16 to 17 focused on Small Business Administration loans, the visa fees and Brand USA funding. SBA Administrator Kelly Loeffler spoke at the event.
Vishnu Rageev R is a journalist with more than 15 years of experience in business journalism. Before joining Asian Media Group in 2022, he worked with BW Businessworld, IMAGES Group, exchange4media Group, DC Books, and Dhanam Publications in India. His coverage includes industry analysis, market trends and corporate developments, focusing on retail, real estate and hospitality. As a senior journalist with Asian Hospitality, he covers the U.S. hospitality industry. He is from Kerala, a state in South India.
AAHOA’s FNAC focused on SBA loans, visa fees and Brand USA funding.
The association hosted a reception for members who donated $1,001 or more to its PAC, which supports advocacy on Capitol Hill and in state capitals.
The event featured SBA Administrator Kelly Loeffler of Georgia.
AAHOA’s FALL NATIONAL Advocacy Conference in Washington, D.C., on Sept. 16 to 17 focused on expanding Small Business Administration loan access, repealing the Visa Integrity Fee and restoring Brand USA funding. The biannual conferences bring hotel owners together each spring and fall to meet lawmakers and advance their priorities in federal policymaking.
The members engaged lawmakers to ensure hotel owners’ views were included in federal decision-making, the association said in a statement. This year’s event featured SBA Administrator Kelly Loeffler of Georgia, home to AAHOA’s headquarters.
"Our members operate in every congressional district and their impact is felt in communities nationwide," said Kamalesh “KP” Patel, AAHOA chairman. "FNAC is about ensuring lawmakers understand what hotel owners are experiencing on the ground—what's working, what's not and what's urgently needed. Whether expanding SBA loan access through the STRONG/LIONs Acts or supporting tourism, we advocate for policies that strengthen small businesses and support long-term industry growth."
The association also hosted a reception for members who donated $1,001 or more to its political action committee, which enables AAHOA to advocate for members on Capitol Hill and in state capitals nationwide.
Patel said the PAC gives AAHOA members influence where it matters most—in Congress and state legislatures nationwide.
"Every dollar contributed strengthens our ability to protect hotel owners' interests, shape smarter policies and ensure our industry continues to thrive for years," he said.
Day 1 – Advocacy education
Loeffler outlined the SBA’s role in providing loans, counseling through 1,000 Small Business Development Centers and federal contracting.
"I thank you for what you do in your local communities," Loeffler said. "It's jobs, it's opportunity, it's economic growth, it's also the cultural heartbeat that's small business, so thank you for your leadership."
She also discussed efforts to combat fraud, improve loan programs, reduce regulations and highlighted $4 billion in disaster recovery loans and initiatives supporting manufacturing and innovation.
"Thank you for being in Washington to make sure people hear your voice and appreciate the work you all do," she said. "The Small Business Administration is here for you. We're going to be stronger. We already are stronger and we will be offering more programs that help real growth, whether it's around technology, lending, business counseling, or disaster loans. We're focused on all aspects of making small businesses stronger. That's a commitment you have from President Trump, me and our entire team, SBA."
The evening concluded with a Congressional Reception, where AAHOA members had the opportunity to engage directly with lawmakers. Attendees included Democratic Rep. Judy Chu of California, Republican Rep. Neal Dunn of Florida, Republican Rep. Glenn Grothman of Wisconsin, Democratic Rep. Raja Krishnamoorthi of Illinois, Republican Rep. Ralph Norman of South Carolina, and Democratic Rep. Shri Thanedar of Michigan. The event provided a forum for discussions on key industry issues, policy priorities, and ways to strengthen collaboration between hotel owners and legislators.
Day 2 – Pushing for reforms
AAHOA members met with members of Congress and staff to discuss industry priorities on the second day, focusing on stability, competition and support for small business owners.
Top policy priorities:
Support H.R. 4153, the STRONG Act and S. 901, the LIONs Act, to increase SBA 7(a) and 504 loan limits from five million to ten million dollars.
Repeal the Visa Integrity Fee to boost international tourism and economic growth.
Restore and expand Brand USA funding to drive tourism, revenue, and job creation nationwide.
Additional priorities included S. 1838 and H.R. 3881, the Credit Card Competition Act; H.R. 4366, the Save Local Business Act; H.R. 4393, the Dignity Act; H.R. 4323, the Trafficking Survivors Relief Act of 2025 and H.R. 4442, the CHARGE Act, Catalyzing Housing and American Ready Growth and Expansion Investments.
"Our nearly 20,000 members own 60 percent of U.S. hotels and contribute over $370 billion to the national GDP—proof that when hotel owners speak, they are speaking for our economy," said Laura Lee Blake, AAHOA President & CEO. "Advocacy is not just talking—it is our economic footprint in action. By engaging directly with policymakers at FNAC, we're ensuring hotel owners not only survive but thrive. That's a win for communities across the country."
In March, AAHOA’s Spring National Advocacy Conference focused on raising SBA loan limits through the LIONs Act, supporting tax reforms, advocating for the Credit Card Competition Act and addressing the labor shortage.
AHLA’s survey finds reduced hotel development and renovation plans.
Only 8 percent of property owners are moving forward with new investments.
Survey participants included 387 property owners and operators.
ABOUT 32 PERCENT of U.S. hotel owners and operators are delaying development projects and 24 percent are scaling back plans, according to a recent survey by the American Hotel & Lodging Association. About 8 percent have canceled projects entirely.
“Hotels are eager to invest in their properties and communities but rising costs and uncertain demand are forcing many to put projects on hold,” said AHLA President and CEO Rosanna Maietta. “It’s been a tough year for hotel operators, especially our small business owners. As Congress gets back to work, we’ll focus on advancing policies to spur travel, ease operational pressures and provide our industry the certainty it needs to grow, create jobs and strengthen local economies nationwide.”
The workforce challenges further compound pressures, with nearly half of the respondents, 49 percent, reporting understaffed properties. On the demand side, leisure travel continues to decline. Thirty percent of hotels reported declines in completed leisure stays, while 26 percent saw drops in upcoming bookings compared with the same period last year.
Business, group and government travel also showed weakness, with 15 to 17 percent of properties experiencing decreases in bookings.
The AHLA survey, conducted between Aug. 21 and 29, included responses from 387 property owners and operators across the U.S., representing all hotel segments.
In another recent survey by the Hospitality Asset Managers Association, more than 70 percent of respondents expect a 1 to 3 percent RevPAR increase in the fourth quarter of 2025.
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House introduces AFA to boost franchise model and hotel operations.
The act establishes a joint employer standard.
AHLA backs the bill, urging swift adoption.
THE HOUSE Of Representatives introduced the American Franchise Act, aimed at supporting the U.S. franchising sector, including 36,000 franchised hotels and 3 million workers nationwide. The American Hotel & Lodging Association, backed the bill, urging swift adoption to boost the franchise model and clarify joint employer standards.
The AFA amends the Fair Labor Standards Act and the National Labor Relations Act, which since 2015 have created uncertainty for franchisors and franchisees, AHLA said in a statement.
Rep. Kevin Hern (R-Oklahoma) and Don Davis (D-North Carolina) introduced the AFA.
“Hotel franchising is a pathway to the American Dream for many entrepreneurs,” said Rosanna Maietta, AHLA president and CEO. “It is a proven win-win business model that enables partnerships between franchisees and franchisors. The American Franchise Act codifies a clear joint employer definition and is essential to protecting this framework.”
AFA aims to protect the franchise model, which has long enabled women and minority entrepreneurs to run their own businesses with support from larger brands, the statement said. It will clarify the employment relationship by establishing a joint employer standard that protects workers and preserves franchisee autonomy.
Mitch Patel, AHLA board chair and Vision Hospitality Group CEO, said that as a hotel franchisee, he has seen how the model enabled him and others to achieve the American Dream.
“Throughout my career, my hotel business has employed thousands of people who have built lifelong careers in our industry,” he said. “The American Franchise Act is essential to preserving this foundation. For the benefit of both employers and employees, we strongly encourage the swift passage of this critical legislation.”
"As one of the few franchisees in Congress, I understand how damaging an ever-changing joint-employer rule is to the franchise business model,” said Hern. “I'm pleased that we were able to come together in a bipartisan effort to create legislation that safeguards small businesses and individuals working to achieve the American Dream across the country."
Davis said changes to joint-employer rules have created prolonged uncertainty in the industry.
“The American Franchise Act aims to restore stability by clarifying that franchisors and franchisees operate as independent employers while safeguarding workers through established labor standards,” he said.
Separately, a petition for a referendum on Los Angeles’s “Olympic Wage” ordinance, which sets a $30 minimum wage for hospitality workers by the 2028 Games, fell short of signatures. The ordinance will take effect, raising hotel wages from $22.50 to $25 next year, $27.50 in 2027 and $30 in 2028.
Hersha Hotels & Resorts sold The Boxer Boston to Eurostars Hotels.
The company acquired the property in 2012 for $12.6 million.
The property now sold for $23.6 million.
HERSHA HOTELS & RESORTS sold The Boxer Boston, an 80-room hotel in Boston’s West End, to Eurostars Hotels, part of Spain’s Grupo Hotusa. The company, which reportedly acquired the property in 2012 for $12.6 million, received $23.6 million for it.
The seven-story hotel, built in 1904, is near TD Garden, the Charles River Esplanade, One Congress, North Station and Massachusetts General Hospital, said JLL Hotels & Hospitality, which brokered the sale. It also has a fitness center.
Hersha Hotels & Resorts is part of the Hersha Group, founded in 1984 by Hasu Shah. Jay Shah serves as senior advisor and his brother Neil Shah is president and CEO.
JLL Managing Director Alan Suzuki, Senior Director Matthew Enright and Associate Emily Zhang represented the seller.
"The Boxer’s prime location at the crossroads of Boston's West End, North End and Downtown districts, combined with its strong cash flow and its unencumbered status regarding brand and management, made this an exceptionally attractive investment," said Suzuki. "Boston continues to demonstrate resilient lodging fundamentals driven by its diverse demand generators, including world-class educational institutions, medical facilities, corporate presence and convention and leisure attractions."
The property will become the Spanish hotel chain Eurostars’ fifth U.S. hotel, supporting the group’s North American expansion, the statement said.
Amancio López Seijas, president of Grupo Hotusa and Eurostars Hotels Co., said the addition of Eurostars’ The Boxer strengthens the company’s presence in key locations and promotes urban tourism.
Peachtree recognized by Inc. and the Atlanta Business Chronicle.
Named to the 2025 Inc. 5000 list for the third year.
Chronicle’s Pacesetter Awards recognize metro Atlanta’s fastest-growing companies.
PEACHTREE GROUP ENTERED the 2025 Inc. 5000 list for the third consecutive year. The company also won the Atlanta Business Chronicle Pacesetter Awards as one of the city’s fastest-growing private companies.
The Inc. 5000 list provides a data-driven look at independent businesses with sustained success nationwide, while the Business Chronicle’s Pacesetter Awards recognize metro Atlanta’s fastest-growing privately held companies, Peachtree said in a statement.
“We are in the business of identifying and capitalizing on mispriced risk, and in today’s environment of disruption and dislocation, that has created strong tailwinds for our growth,” said Greg Friedman, managing principal and CEO. “These recognitions validate our ability to execute in complex markets, and we see significant opportunity ahead as we continue to scale our platform.”
The Atlanta-based investment firm, led by Friedman; Jatin Desai, managing principal and CFO and Mitul Patel, principal, oversees a diversified portfolio of more than $8 billion.
A PETITION FOR a referendum on Los Angeles’s proposed “Olympic Wage” ordinance, requiring a $30 minimum wage for hospitality workers by the 2028 Olympic Games, lacked sufficient signatures, according to the Los Angeles County Registrar. The ordinance will take effect, raising hotel worker wages from the current $22.50 to $25 next year, $27.50 in 2027 and $30 in 2028.
Mandatory health care benefits payments will also begin in 2026.
The L.A. Alliance for Tourism, Jobs and Progress sought a referendum to repeal the ordinance, approved by the city council four months ago. The petition needed about 93,000 signatures but fell short by about 9,000, according to Interim City Clerk Petty Santos.
The council approved the minimum wage increase for tourism workers in May 2023, despite opposition from business leaders citing a decline in international travel. The ordinance requires hotels with more than 60 rooms and businesses at Los Angeles International Airport to pay workers $30 an hour by 2028. It passed on a 12 to 3 vote, with Councilmembers John Lee, Traci Park and Monica Rodriguez opposed.
The L.A. Alliance submitted more than 140,000 signatures in June opposing the tourism wage ordinance, triggering a June 2026 repeal vote supported by airlines, hotels and concession businesses.
AAHOA called the ruling a setback for Los Angeles hotel owners, who will bear the costs of the mandate.
"This ruling is a major setback for Los Angeles' small business hotel owners, who will shoulder the burden of this mandate," said Kamalesh “KP” Patel, AAHOA chairman. "Instead of working with industry leaders, the city moved forward with a policy that ignores economic realities and jeopardizes the jobs and businesses that keep this city's hospitality sector operating and supporting economic growth. Family-owned hotels now face choices—cutting staff, halting hiring, or raising rates—just as Los Angeles prepares to host millions of visitors for the World Cup and 2028 Olympics. You can't build a city by breaking the backs of the small businesses that make it run."
Laura Lee Blake, AAHOA president and CEO, said members are proud to create jobs in their communities, but the ordinance imposes costs that will affect the entire city.
“Even with a delayed rollout, the mandate represents a 70 percent wage increase above California's 2025 minimum wage,” she said. “This approach could remove more than $114 million each year from hotels, funds that could instead be invested in keeping workers employed and ensuring Los Angeles remains a competitive destination. The mandate increases the risk of closures, layoffs and a weaker Los Angeles."
A recent report from the American Hotel & Lodging Association found Los Angeles is still dealing with the effects of the pandemic and recent wildfires. International visitation remains below 2019 levels, more than in any other major U.S. city.