What is Wyndham’s new hotel campaign about?
WYNDHAM HOTELS & RESORTS launched an ad campaign promoting all 25 of its hotel brands and rewards program under one voice and the tagline: “Where There’s a Wyndham, There’s a Way”. The company’s campaign highlights accessibility, convenience and authenticity across its 9,300 hotels.
The multi-million dollar campaign spans multiple media and reflects travelers’ preferences, from weekend trips to longer drives, Wyndham said in a statement.
“This campaign is more than a new tagline; it celebrates what Wyndham does best: making hotel travel possible for all,” said Marissa Yoss, Wyndham’s vice president, brand marketing and paid media. “From road trips and family reunions to beach getaways and golf escapes, we want travelers looking to Wyndham, knowing that no matter the destination, no matter the budget: ‘Where There’s a Wyndham, There’s a Way.’”
The campaign opens with a 30-second spot showing a woman traveling across states to attend three family events, using Wyndham’s hotel network and loyalty program. It serves as an ode to everyday travel and reflects the campaign’s message. The spot uses storytelling and humor to represent Wyndham’s customer base. It balances aspiration and realism, avoiding travel tropes in favor of a more familiar approach.
The campaign was developed with Havas New York and produced by Annex 88.
Dan Lucey, co-CEO and chief creative officer of Havas New York, said the “Where There’s a Wyndham” tagline serves as a flexible platform for telling stories that resonate with everyday travelers.
“Whether you’re using Wyndham Rewards points earned from business travel for a personal trip or keeping your ‘World’s Greatest Aunt’ status by showing up for your nieces and nephews, there’s no shortage of relatable travel situations we can highlight,” she said.
“World’s Greatest Aunt” focuses on the character’s journey and how Wyndham Rewards helps her reach the family events, the statement said.
Hilton Worldwide Holdings recently launched its “It Matters Where You Stay” campaign featuring Indian actor and brand ambassador Deepika Padukone.
